It's hard to believe the summer is drawing to an end. If that thought dampens your spirits, dig into these posts for some rejuvenation! (And get out there and enjoy the final weekend of 2009!)
The Savvy Sisters
Marketing is in the process of resetting itself (and has been for a while). What does this mean for us? Joe Pulizzi provides three ideas on how content marketing programs need to change.
How to Use Existing Content in B2B Demand Generation Programs - by @ardath421 Do you have a lot of content but don't know how to organize it to nurture your leads? Then this post is for you.
What IS and ISN’T Lead Nurturing - by @brianjcarroll
The title of this post pretty much says it all. Brain Carroll provides examples of what makes for a good lead nurturing program (and what doesn't).
The New Marketer's Toolbox - by @ducttape
John Jantsch lays out the 16 tools he uses to "write, collaborate, bookmark, filter, find and conduct commerce." There are some new tools I'm planning to check out.
The five components of a successful thought leadership program - by @Ckochster Wondering how to launch a thought leadership program? Chris Koch of ITSMA offers valuable suggestions.
Combine SEO and Social Media to Generate Web Leads: 5 Steps - by @MarketingSherpa
This MarketingSherpa case study walks you through the steps a professional services firm took to jump-start its thought leadership and lead generation programs.
How to survive watching yourself on video - by @OliviaMitchell
If you ever find yourself cringing when you see yourself on screen, read this.