Happy last day of September! If you are feeling like many of us who are fortunate enough to work from home, it's a great day to get cozy in some warm clothes and fuzzy slippers and sip a hot beverage . . . while catching up on the blogosphere. Lots of goodies this week!
Two reasons: quality and efficiency. Both can wreak havoc on the success of your content marketing if you don't have them.
In this post, Patsi Krakoff explores the 5 questions that will help you simplify and organize your web and blog writing.
This advice applies to businesses as well as individuals, and guess what? A big piece of the plan boils down to content creation and content curation.
See how ADP, Iron Mountain, Dow Jones, Attachmate, Oracle, and other leading companies bridge the great divide.
How to Use LinkedIn to Size a B2B Market by @penknifetlv via @b2community
A valuable guide to figuring out your addressable market using LinkedIn.
The Holy Grail of Globalizing Editorial Planning by @pdidner via @junta42
Terrific step-by-step guidance for identifying topics that cross cultural and geographical boundaries and putting a plan in place to engage prospects on these issues.
Your Satisfaction May Be Guaranteed, But It's Seldom a Priority - by @scottabel
Here's an interesting case study of how two different silos of AT&T gave a customer great and terrible customer service. Although this is a B2C examples, many B2Bs can relate.
Lousy Marketing Messages: 5 Causes and Solutions - by @aprildunford
Are sales and product management not loving the messages coming out of marketing? April Dunford shares five possible reasons that may be plaguing your department.