It seriously can't be September already, can it?! If you are in the States, we wish you a wondeful and safe holiday weekend!
The Biggest Challenge in Content Marketing by @BrennerMichael
Michael Brenner delivers a great roundup of insights of speakers at the upcoming Content Marketing World conference (as a bonus, it includes pointers to terrific resources compiled by our Savvy Sister Michele).
How a Single Bullet Can Get a Customer to Buy by @Seandsouza via Write to Done
Sometimes, your whole message hinges on one line. This post by Sean D'Souza of Psychotactics will get you thinking about what that bullet is and how to send it home.
Social Media Minute: Social Bookmarking for B2B Marketing by @B2BLaunchPad
Another thought-starter. Do you do any social bookmarking? Maybe you should.
Online Marketing Truth: More Content Equals More Leads by @ShellyKramer
Based on research from @hubspot, Shelly gives some pretty compelling stats to support putting more content on your site as well as a few tips for how to hit the optimal numbers.
Beyond Content - What it Really Takes to Succeed by @jonathanfields via @conversationage
Whether you're selling widgets or ideas, this rule applies. Fail to follow it and you'll fail to develop a great following.