If you are in content marketing, you're probably looking for new ways to get your message out there. If so, definitely download the updated Content Marketing Playbook. The Playbook covers 42 tactcs and provides:
- A definition of what it is
- 3 key play points
- One or more examples
- Commentary from authors Joe Pulizzi and Jonathan Kranz
Even if you read the original playbook, this new version is worth a read:
- It covers 5 new tactics: infographics, online survey research projects, discussion forums, iPad applications and multimedia content platforms.
- It features new case studies.