Savvy Toolkit: Content Marketing Playbook 2011

Savvy Toolkit: Content Marketing Playbook 2011
Savvy Sisters - Tue Aug 30, 2011 @ 08:29AM
Comments: 9

content-marketing-playbook-300x209.jpgIf you are in content marketing, you're probably looking for new ways to get your message out there. If so, definitely download the updated Content Marketing Playbook. The Playbook covers 42 tactcs and provides:

  • A definition of what it is
  • 3 key play points
  • One or more examples 
  • Commentary from authors Joe Pulizzi and Jonathan Kranz

Even if you read the original playbook, this new version is worth a read:

  • It covers 5 new tactics: infographics, online survey research projects, discussion forums, iPad applications and multimedia content platforms. 
  • It features new case studies. 
Tags: toolkit
Comments: 9


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