Savvy Week in Review - August 19

Savvy Week in Review - August 19
Savvy Sisters - Fri Aug 19, 2011 @ 06:00AM
Comments: 6

Happy Friday! If you were on vacation like two of our Savvy Sisters were this week, you may have gotten a bit behind in your reading. Here's a great wrap up of some of our favorite posts this week. Hope you had a wonderful week, and we'll see you on  the other side! 

Savvy Week in Review

The Savvy Sister

P.S. - Savvy Sister Jamie is teaming up with Anthony Salas of ReadyTalk to present the AMA webinar: Webinar Best Practices: Engaging the Invisible Audience. Love to have you join if you're free on Tuesday the 23rd at 1PM EST, or just sign up so you can get the replay. We're going to have some fun. ;)  



Where's the Beef, Indeed by @MediaWorksMark
According to media guru Mark Bernheimer, "effective media messaging is a lot like a good taco: It can’t just be crisp, it also has to have some real meat to it." Take a tip from Taco Bell on how to use Social Media to its best advantage.

4 Considerations to Help Tackle the Changing Nature of Buyer Behavior by Carol Fox via @marketo
The changing nature of buyer behavior, particularly in today’s online jungle, is a challenge that B2B marketing and sales teams must address with dynamic strategies and flexible mindsets.

If you are on Facebook and LinkedIn, definitely read this post from Sarah Mitchell. I bet you'll be surprised at some of your data that is being shared (I was). 
Although this article uses consumer-based examples, I think B2Bs can learn from the museum model: "providing a very limited amount of choices at a time, along with a brief, engaging description of each offering."
Top 10 Critical Elements of B2B Marketing Plans - by @Marketri via @B2Community
Debra Andrews provides a brief summary of the essential elemanst in any marketing plan.
Who doesn't love a system - and who doesn't have 15 minutes? Here, Ian Lurie outlines how you can create a content curation system.  
What do you do with your blog post after you hit publish? John Jantsch gives you a few ideas.
If you are not getting the results you want from content marketing, this is a must-read post from Ardath Albee. 
Love this very pragmatic and goal-oriented look at how to assess your blog's performance and discover how to get the most our of your blogging adventure.
We're content marketers, but we also sometimes get involved working with designers. This is a great, illustrated post about some common layout errors that can cost you conversions. 



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