Happy Friday! If you were on vacation like two of our Savvy Sisters were this week, you may have gotten a bit behind in your reading. Here's a great wrap up of some of our favorite posts this week. Hope you had a wonderful week, and we'll see you on the other side!
P.S. - Savvy Sister Jamie is teaming up with Anthony Salas of ReadyTalk to present the AMA webinar: Webinar Best Practices: Engaging the Invisible Audience. Love to have you join if you're free on Tuesday the 23rd at 1PM EST, or just sign up so you can get the replay. We're going to have some fun. ;)
Where's the Beef, Indeed by @MediaWorksMark
According to media guru Mark Bernheimer, "effective media messaging is a lot like a good taco: It can’t just be crisp, it also has to have some real meat to it." Take a tip from Taco Bell on how to use Social Media to its best advantage.
4 Considerations to Help Tackle the Changing Nature of Buyer Behavior by Carol Fox via @marketo
The changing nature of buyer behavior, particularly in today’s online jungle, is a challenge that B2B marketing and sales teams must address with dynamic strategies and flexible mindsets.