Savvy Toolkit - How Do We Operationalize Content Marketing?

Savvy Toolkit - How Do We Operationalize Content Marketing?
Heather Rubesch - Tue Aug 16, 2011 @ 09:29AM
Comments: 20

logo-eloqua.pngContent Marketing is coming of age.  Finally most savvy marketers have embraced content as the opposite of spray and pray spam approach.  We know it is about being at the right place at the right time in the format that our prospect will find most pleasing!  But how the heck do you plot that out for your boss.  How do you capture all the numerous social media channels you are using to support your nurture process?

Those super smarties at Eloqua and JESS3 have put together an infographic we think you should repurpose with your own plan and look super smart to your bosses!  This infographic and be easily replicated as a matrix with your own efforts that will help you communicate all your hard work and ensure you are covering all your bases!  Besides I love any graphic that supports the "bored at work" demographic as the start of the sales funnel!

Click image below for larger version.

The-Content-Grid-v2.jpg

Tags: Toolkit
Comments: 20

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