Week in Review August 12th
With school just around the corner, even those of us who've been out of the classroom for, er, a "while," start feeling slightly more motivated to study up on things. Luckily for us, school's always in session in the blogosphere and this week's curriculum includes a wide variety of lessons on all things marketing.
Enjoy and know that there will be a pop quiz on Monday.
;)
Content Marketers Need a Customer Field Trip by @ardath421
Want to really understand how well your content is hitting the mark? Take a look at it from your prospects' and customers' perspectives.
How B2B SEO Fits into Lead Management Optimization by @DerekEdmond via @sengineland
A step-by-step guide to harnessing SEO for better lead flow and nurturing.
Three Google+ Features That Might Help Your B2B Marketing Efforts by @CollierPickard via @MarketingProfs
Practical suggestions for making the most of the newest social networking platform.
A Blogger Turns 3 - 10 Things I've Learned by @catseyewriter
No matter what type of blogging you do, there are some good lessons in this post. My favorite is, "I left teaching, but I am still in education."
Just How Much Can 800 Days of Inbound Marketing Change Your Life? by @TheSalesLion
Marcus Sheridan shares his story of how blogging changed the face of his business and his life.
Interview with Olivier Blanchard ("The Brand Builder") by @peterpaluska featuring @thebrandbuilder
Two fascinating men talk about how a brand is created and developed. (Audio - 21 minutes)
Content Marketing Strategy - Step 1: How to Perform a Content Audit by @ManticoreTech
Great step-by-step with a cheat sheet and examples.
5 Indespensible Lessons for Twitter Success by @markwschaefer
Great list of key concepts and mindsets that will help make Twitter worth your while.
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