If you find yourself lolling about in the dog days of summer, perhaps you need a little pick-me-up. Read on for some posts sure to recharge your batteries! And be sure to share your own inspirations from the week!
Outbound vs. Inbound: The Risk Management Issue in the Complex Sale by @PointClearPD
Dan McDade makes a convincing argument for proactive outbound engagement while cultivating relationships with prospective B2B buyers.
13 Ways to Make Your B2B Resource Center Rock via @junta42
Manya Chylinski lays out the pros and cons of three real-world B2B resource centers and provides plenty of pointers on how to make sure yours is a hit with prospects and customers.
Good tips on how to boost the likelihood of asset length and type and subject matter clicking with prospects.
Interesting post that jumps off from the data in a recent NYT study about influence and sharing. The Share may not be the end all-be all that some marketers hope it is.
Long title, but interesting topic and some actionable tips to boot!
Interesting insights from a father's perspective about what's right and what's wrong with leveraging personalities in social ad campaigns. Tread lightly, brands.
Just how much impact can your customer reviews have on your prospects' expectations, perceptions, and behaviors? Read and take note - there's a lot at play here.
The internet - it's not just for kids anymore. Shelly Kramer of V3 Integrated Marketing provides a great summary of the data in the latest Pew research report about internet use. You might be surprised at who's online.