Recently we took time to thank you for your interest, support, and camaraderie around the Savvy B2B Marketing endeavor. Not only was the post a celebration of the unexpected connections we Sisters have forged with each other and many of you, it was an homage to the more than 100 posts we've put up in four months.
Which got us wondering -- which posts have been the most popular in terms of "social signals" like views, tweets, and comments? Without further ado, here's the list of the top 10:
1. Twitter Dos: I Don't Care if You Feel Lousy Before You've Had Coffee
2. 20 Support Cases for Using Social Media in B2B Marketing
3. Lose Control: Three Reasons Not to Require Registration
4. Eight Things Your Prospects Wish You Knew
5. A Brilliant and Simple Follow Up Email for Any White Paper or Webcast
6. 3 Ways to Make Sure your Prospects Find Your White Papers
7. Create Content Sales Will Love: Tips from the New Rules of Sales Enablement
8. Dissection of a White House Press Release
9. How Your White Papers Can Become Weapons of Influence
10. 11 Golden Rules for Lead Generation that Works
If you've never read these posts, please check them out and leave us your comments -- we love to hear your viewpoints and insights! (And if you think the post is worth sharing, please do!)
While you're at it, you might want to peruse the following list. The six posts below are favorites of ours that likely didn't get much attention because we wrote them in the "early days."
1. Customer Relationship Marketing -- the Other Side of the Marketing Coin
Marketing is all about engaging your customers, showing them you feel their pain, and demonstrating that you know how to relieve it. But what happens after the sale?
2. The Eyes Have It
How to improve the visual layout of your home page to get your visitors to stick around and read more.
3. How to Craft White Papers that Stick in Readers' Minds
In Made to Stick, authors Chip Heath and Dan Heath unveiled the six common traits of ideas that "stick." In this post, you'll learn how to apply those principles to create white papers with staying power.
4. Who the Hell Do You Think You Are?
Learn how to create deeper, more profitable customer relationships. Follow these five simple tips and to get your head around creating a dynamic corporate persona and leveraging that identity using social media tools.
5. Write A Great Press Release - 6 Tips From A Journalist Who Has Seen It All
Want to write a great press release? Think about it from the journalist's point of view and you just might get it published.
6. You THINK You Know Your Reader . . . But Do You?
One of the best things you can do to create more effective content is to understand your reader. Here are 20 questions you can ask to get to your audience better; it's a checklist I refer to regularly.