Savvy Speaks: Money-Saving Content Development Tips

Savvy Speaks: Money-Saving Content Development Tips
Savvy Sisters - Wed Jul 06, 2011 @ 08:30AM
Comments: 15

Content marketing is the "it" thing these days. We're not surprised. As content creators, we've always known that providing valuable information is the best way to a prospect's heart. The challenge for many companies, however, is the expense of creating all this great content. Whether you're allocating internal resources or outsourcing, winning content comes at a cost. Today, we share some of our best tips for saving money on your content development budget. 



Recycle. Repurpose. Reuse.

Each piece of key content you create can have a life that extends well beyond its original purpose. Transcribe a webinar into a text document, break a white paper down into a series of blog posts, record a live event and edit it into a series of podcasts, compile a series of blog posts into an e-book. 

In addition to stretching your budget, serving your content up in a variety of formats (short form vs. long form, multimedia vs. text), you have a better shot at reaching a wider audience. Not everyone likes to read. Not everyone likes video. Give people options. 

Think about your key content as an expensive gourmet meal and the derivative works as a week's worth of beautifully prepared, tasty, and budget conscious leftovers. 



Tap into themes

Bucket your content projects by themes (ideally mapped to the most pressing issues facing your prospects and customers). Next create a foundational document for each theme based on your research and interviews with subject matter experts. By pulling from this "platform" document as you create each content asset associated with the theme, you'll streamline the development process.



Create a "Content Machine"

Having a well-oiled, repeatable content process in place will save both time and money, as well as supply you with a constant stream of quality content. For example, creating a process for capturing sales wins as they happen and immediately turning them into case studies ensures that you have 1) a lot of case studies for the sales team to work with, and 2) that those valuable wins don't get lost and forgotten as you move onto the next one. As everyone becomes more adept at the process, it becomes second nature instead of a major - and costly- effort.



Begin With The End in Mind

Plan a campaign not a one off!  I have a client that comes to me with every projects as piece-meal.  They hire me for a white paper then later they decide they also want a solution brief, then a webinar, then powerpoint with talk track, etc, etc, etc.  There are often months between these requests.  This forces me to do all the "getting up to speed" rereading the research material, reviewing their product documents and competitive analysis.  I have to bill them for this time over and over again.

It would be more cost effective and efficient if they would come to me with a plan even if it was phased with all the content they would like to generate over a time period so I could do all the development up front even if they want it delivered months apart.  If they created a plan I would know and anticipate the elements as a larger project working to seam them together and ultimately it would be more cohesive. 



Use a virtual assistant

Everyone inevitably needs help, which cost money. My suggestion is to find the best help for your needs. For standard tasks that don't require a consultant or writer, I suggest hiring a virtual assistant as a more affordable option.

For instance, my VA uploads blog posts in WordPress, makes website updates, transcribes videos and podcasts. Here is a list of seven things content marketers can cross off their to-do list with the help of a VA.

Wendy Thomas


Like virtually anything else in life, correcting a content mistake early costs far less than trying to correct that same mistake later.

Don't be afraid to test the waters. Always remember that it's not about you. A comment on your material is a comment on your material, believe it or not, it's not a personal judgement statement about you as an individual.

Ask, challenge, go with your gut, get a consensus, try it out, do all you can humanly do at the beginning and then every step along the way to ensure that your content fits the need you identified and that it consistently blends with your businesses message and purpose. 


Do you have any budget-reducing tricks up your sleeve? Don't hold back. Let us know in the comments - you might make some of our clients very happy!


Comments: 15


1. Nate Warren - Fusion Marketing Partners  |  my website   |   Thu Jul 07, 2011 @ 03:13PM

One of the biggest challenges is to create the most efficient pathway between the unique experience of your SME client and the finished piece of content. You want to put their insider perspective on display without bogging them down too much with creating the material. Sometimes it's a tough balance, because until the day comes when you can write your client's subject better than they can (this is a serious investment in time), you will always partially rely on them to drive original content with real value for the target. Some of your suggestions (repurposing, especially) we have used to great effect. Others I hadn't considered before reading this. Thanks for the suggestions. Nice post.

2. Stephanie Tilton  |  my website   |   Wed Jul 13, 2011 @ 10:48AM

Nate, you're so right about the balance of helping clients while also showcasing their unique perspective. In fact, I'd say this is true for any size company -- the goal is always to help the company's angle shine through while offloading it of the content-development burden. And they know the story they want to tell better than anyone else (or, at least, they should.) Glad you found some of the suggestions helpful!

3. Krishna   |   Sun Aug 24, 2014 @ 07:43AM

Great Information site,I have never saw.. Great work, Nice Blog. keep regular updates. i like it so much. My Blogs and

4. krishna   |   Wed Sep 10, 2014 @ 09:44PM

Thanks a lot for sharing the detailed list of Senate names of farm bill Conferees. Most of the members are new to me. This subject has interested me for quite some time. I have just started researching it on the Internet and found your post to be informative and

5. sdt   |   Thu Jun 25, 2015 @ 03:36AM

ive been examining this blog site for a while and also have a matter probably you'll be able to supanks

6. Jack   |   Sun Jan 15, 2017 @ 09:21PM

You should always test the waters and your strategy. Always remember that it's not about you and your method only..

7. check here  |  my website   |   Fri May 05, 2017 @ 01:53AM

Gone are the old days when you had to go to the gas station and make an entry manually.

9.  |  my website   |   Wed Jun 14, 2017 @ 04:17AM

Gas Connections
In a bid to make Vijayawada pollution-free and kerosene-free, the Krishna District Joint Collector has given out 5,400 Deepam gas connections to the residents of Vijayawada. The special drive was carried out in order to provide free gas connections to the needy. The individuals who wish to get a Deepam gas connection can fill in a simple form and submit it along with Aadhaar card, passport size photos, and relevant documents to qualify for the scheme. The free Deepam gas connections were distributed in Machilipatnam, Gudivada, Nuzvidu, and the surrounding areas. The Center has also been working on an initiative under the Pradhan Mantri Ujjwala Yojana (PMUY) to provide free LPG connection and loan for a stove and refill to the individuals who are in the Below Poverty Line (BPL) category.

10.  |  my website   |   Wed Jun 14, 2017 @ 04:18AM

The government plans on investing Rs.30,000 crore over the next 3 years in an effort to expand the LPG distribution and production network. The network is to be increased as the government has been issuing an increasing number of new connections as part of various public distribution schemes.

Accordingly, over 10,000 new distributors are to be added to the current network to ensure smooth delivery of cylinders. The government is also spending on expanding the bottling capacity in existing plants and on laying new pipelines. Over 3.45 crore connections have been issued to customers, out of which 2.2 crore of those were free as part of a government scheme.

As of now, close to 77% of the population uses LPG or has an LPG connection in the country, an increase of close to 20% over the last 3 years.

<a href="">The aim behind increasing the number of new LPG connections </a>issued is to reduce the use of polluting and potentially harmful fuel such as wood and liquid fuel such as kerosene. Officials are aiming to increase the number of free connections being provided over the next fiscal year. This is being done to ensure that 95% of the population will have an LPG connection by 2018.

11. Online Gas Booking  |  my website   |   Thu Jul 13, 2017 @ 02:17AM

i truly value it..Thankyou <a href="">Bharat Gas LPG New Connection</a>
<a href="">Bharat Gas Cylinder New Connection</a>

13. iphone 6s wallpapers  |  my website   |   Sat Oct 07, 2017 @ 03:50AM

Apple iPhone 6 shared by millions of Zedge users world-wide. High quality Apple iPhone 6 wallpapers, fast and easy, free download .

15. franklas   |   Wed Jan 31, 2018 @ 03:20AM
powered by Doodlekit™ Free Website Builder