Now that summer is officially here, it's time to get your weekly beach reading lined up. Here's an inspiring list to kick things off. Enjoy!
Sometimes it's best not to know everything.
Interesting look at how to measure the ROI on content with a step-by-step approach that'll make getting started a cinch.
Though most of these are consumer brands, there are some interesting concepts being applied that may also translate for B2B.
Is the big guy (or gal) stuck for something to write about? This list of 8 idea starters is just the thing to get those creative juices flowing.
The "Like" is just the beginning. What will you do from there?
5 Ways for Your B2B Video to Compete with Hollywood - via @smb2b
If you are embarking on B2B video, did you know that you're in the entertainment business? Here are some tips from Steve Stockman.
Content Marketing in a Blink: The Content Grid v2 [Infographic] - by @jchernov via @eloqua
The team at Eloqua and JESS3 impress again with the updated Content Grid infographic.