Savvy B2B Marketing

Now that summer is officially here, it's time to get your weekly beach reading lined up. Here's an inspiring list to kick things off. Enjoy!

Blogging Like a Big Baby by @markwschaefer

Sometimes it's best not to know everything.

The Value of Content Part 2, Nobody's Perfect from @BrainTraffic

Interesting look at how to measure the ROI on content with a step-by-step approach that'll make getting started a cinch.

10 Big Brand Lessons from the Corporate Social Media Summit by @rohitbhargava

Though most of these are consumer brands, there are some interesting concepts being applied that may also translate for B2B.

8 Things Your CEO Can Write About on His/Her Blog by @HJSewell

Is the big guy (or gal) stuck for something to write about? This list of 8 idea starters is just the thing to get those creative juices flowing.

Measuring Facebook Fan Engagement Beyond the Like by @jaybaer

The "Like" is just the beginning. What will you do from there? 

5 Ways for Your B2B Video to Compete with Hollywood - via @smb2b

If you are embarking on B2B video, did you know that you're in the entertainment business? Here are some tips from Steve Stockman.

Content Marketing in a Blink: The Content Grid v2 [Infographic] - by @jchernov via @eloqua

The team at Eloqua and JESS3 impress again with the updated Content Grid infographic.