School may be out for summer for the kids, but there is no lack of idea sharing from the B2B marketing community! Here are some of our favorite posts from the week.
And if you're a Dad in the US, enjoy your Father's Day weekend!
The Problem with Content Marketing [infographic] by @juntajoe
Dig into this meaty infographic that covers everything from B2B content marketing budgets to lack of alignment with the buyer's journey.
A witty look at the process your company or clients may be going through.
An easy-to-follow process for creating content that connects.
Please, please, PLEASE read this and take note. Don't make this mistake.
Marcus lays it on the line, as usual, in this no nonsense post about the rules of frequency in blogging.
Great crowd sourced list of tips on how to make video work for you.
Short and sweet analysis of a successful email campaign including a breakdown of the elements in the email. Sometimes, less is more.
With Google's latest changes, the rules of content need an update as well. Here's a quick recap with links to additional references.
It's one of the most fun things to do on Facebook, but do you know how to do it well? This post outlines the basics, includes some tactical tips, and provides links to tool
Good news if you're a content marketer - looks like your audience may be ordering up bigger servings.