Some crazy weather has hit the US recently. In the midst of all these storms, it's good to find an escape. Looking for some diversions from the whirlwind of weather (or life)? Read on!
The "Why" for Lead Nurturing by @ardath421
Ardath Albee explains why marketers need to move beyond a one-size-fits-all approach to lead nurturing.
SEO Run Amok by @extremelyavg via @spinsucks
This post may not hold a ton of actionable items, but it made me laugh out loud as I sat at my desk hammering away at some copy edits. To me, that's worth the click any day.
How a Few Measly Words Can Dramatically Improve Your Headlines by @seandsouza via Write to Done
Headlines, headlines, headlines. It's always about the damn headlines. They torture us. How to get it Just Right ... this post gives you a couple great pointers about how to hit the mark every time.
Audience is Everything. Do You Know Your Audience as Well as You Know Yourself? by @lizstrauss
Mostly intended for bloggers, this post still rings true for any entity trying to reach an audience through content. We are too often tripped up by what we think people should want from us when we should just shut off our internal editors and pay attention to what our audience is asking for.
The Secret Weapon of Content Marketers by @globalcopywrite
You've heard this one before, but it bears repeating because people still mess it up. Sarah Mitchell's post includes some helpful examples and links to some related posts.
16 Smarter Ways to Use LinkedIn to Build Your Business by Sean Jackson via @copyblogger
Has it been awhile since you reviewed your LinkedIn profile? Here is a handy checklist to help you fine tune your presence.