Last week on the Social Media Panel at DemandCon I got in a friendly debate with a fellow panelist about whether quanity or quality of social media connections is more important. For me I am a quality girl! I don't want 50K LinkedIn connections like my fellow panelist has. If I had that many I wouldn't be able to find the 50 I really want to reach through the 49,950 that I don't!
Ironically on the way to and from DemandCon during my travel time I was reading Brian Solis' book Engage. Brian and the folks at Vocus partnered recently to do a research survey on Influence vs Popularity and I think it says much more definitively than I did on the panel why influence is more relevant than popularity.
What do you think? Is it more important to have a lot of followers, LinkedIn Connections, etc or is it more important to have a broad but not deep network?