Savvy Toolkit: Influence vs Popularity - Does Size Matter?

Savvy Toolkit: Influence vs Popularity - Does Size Matter?
Heather Rubesch - Tue May 31, 2011 @ 10:48AM
Comments: 7

vocus_influence_study.jpgLast week on the Social Media Panel at DemandCon I got in a friendly debate with a fellow panelist about whether quanity or quality of social media connections is more important.  For me I am a quality girl!  I don't want 50K LinkedIn connections like my fellow panelist has.  If I had that many I wouldn't be able to find the 50 I really want to reach through the 49,950 that I don't! 

Ironically on the way to and from DemandCon during my travel time I was reading Brian Solis' book Engage.  Brian and the folks at Vocus partnered recently to do a research survey on Influence vs Popularity and I think it says much more definitively than I did on the panel why influence is more relevant than popularity.

Check out this great bit of research from the folks at Vocus and Brian's book Engage too!  It is recently updated and revised so even if you read the first version it is worth another look!

 

What do you think?  Is it more important to have a lot of followers, LinkedIn Connections, etc or is it more important to have a broad but not deep network?

 

Comments: 7

Comments

1. Jordan  |  my website   |   Wed Jun 01, 2011 @ 08:47AM

I agree with your sentiments on this issue. What is the benefit of having such a great reach when you are not reaching the right people? Having a mass message sent out to hundreds of followers will not motivate them into any action; having tailored conversations and fostering interaction with a targeted audience is much more beneficial in my opinion.

2. Heather Rubesch  |  my website   |   Wed Jun 01, 2011 @ 10:47AM

Jordan - Thanks for the comment. Ironically I shared a Twitter exchange with someone this morning and then sent him a LinkedIn request because I knew others at his company and thought that was "close enough" but he rejected my request with a very polite "I only connect with people I have met face to face".

Sigh....LinkedIn is still so widely variable in the way people use it. I am trying to navigate everyones personal preferences and even us "expert" stub our toes occasionally!

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