Savvy Week in Review - May 27

Savvy Week in Review - May 27
Savvy Sisters - Fri May 27, 2011 @ 07:00AM
Comments: 8

Savvy Week in ReviewIf you are in the US, Happy Memorial Weekend! We hope that you have a great holiday weekend - and a fabulous start to the summer.

We'll see you on Tuesday!

The Savvy Sister

Ten Marketing Lessons from DemandCon by @heinzmarketing
Matt Heinz wrap up of the two day conference DemandCon last week captures many of the current trends and issues of our industry.

The World's Most Incomplete List of Social CRM Experts by @funnelholic
Craig is trying to herd cats in his post but he has done an impressive job of starting a list of people we should all be keeping our eyes on.

My Social Media Hangover by @BrennerMichael
Michael Brenner shares his recent social-media overload experience and gives us all pause.

What Challenges Do Content Creators Face? by @RonPloof via @MarketingProfs
An interesting roundup from the recent Confab Conference (some of the responses may surprise you).

Content That Works - A Conversation with Michael Cannon by @HJSewell
In this quick interview, Howard Sewell talks with Michael Cannon, CEO of The SIlver Bullet Group, about the difference between your marketing message and your marketing content. 

Stories Are the Key to Buyer Engagement by @ardath421
Ardath Albee and our own Savvy Sister Heather were both presenters at the recent DemandCon event. This post from Ardath provides a great overview of story structure for B2B as well as an example of what a good B2B story looks like. 

A New Way to Calculate What Facebook is Worth to Your Business by @jaybaer
Social Media ROI is notoriously tricky to nail down, but in this post, Jay Baer suggests drawing some parallels between traditional E-mail marketing and Facebook marketing so you can get a handle on what those Facebook "fans" are worth.

Report Card Time - How to Get a 90+ on Your Website by @B2BLaunchPad
This post talks about the handy website grader from Hubspot and then focuses on 6 tactics to increase inbound links so you can bump your grade up to the "A" category. 


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