Top 10 Rules of B2B Blogging from DemandCon Social Media Panel

Top 10 Rules of B2B Blogging from DemandCon Social Media Panel
Heather Rubesch - Thu May 26, 2011 @ 08:55AM
Comments: 24

Speaker-Badge-150x150.pngI had the great privilege last week, at the inaugural DemandCon event, to share the stage with Kristie Wells, Founder and President Social Media Club, Chris Kovac, Director of Social Influence Nicholson Kovac and Mike O’Neil, The LinkedIn Rockstar for a panel discussion on Social Media.

Here is a copy of the presentation that I promised to all the attendees.

For those of you who didn’t attend here is some context for my Top Ten Rules of B2B Blogging slides.

#10 – Don’t go it alone

Blogging does not have to be a solo enterprise.  In fact I would argue it is better when a group like the Savvy Sisters get together.  Team blogging is a great way for a company to spread the burden and opportunity too.  You can use some of the same successful tricks we have on the Savvy blog with things like crowdsourced posts and guest posts to keep your blog fresh and the number of voices broad.

#9 – Make a commitment

You need to commit to yourself and your audience what your posting schedule will be for at least the first  6 months of the blog.  Do this by creating an editorial calendar and mapping out what your targets are.  This is also a really good was to manage resources in a team blogging situation.  You will likely still need a resource / task manager to send reminders to everyone but at least if the team has buy in to the calendar up front you have a better chance of meeting your targets.               

#8 – Survey the landscape

Look at others who are blogging in your space.  Competitors, partners, vendors and read them religiously for a month.  This is a great way to generate ideas for your blog.  See what you agree with, see what you disagree with and make some notes about possible posts on those topics.  Additionally this can then become a great resources section or blog roll for your future blog.

#7 – Comment, Comment, Comment

If you are part of a team blog then read and comment on the posts of others from the same blogging team.  This will encourage your readers to comment.  Comment on industry posts, analyst posts, LinkedIn Discussions and you can gently mention a similar or related post on your own blog.  Remember the key here is gently mention not spam every related site!

#6 – Promote, Promote, Promote

Tell everyone you know you now have a blog.  Simply adding it to your email signature and LinkedIn profile will not be enough to drive traffic.  Tweet about your posts, mention them in LinkedIn Group discussions and on your companies facebook wall if you have one.  Once someone in the industry (analyst, vendor, etc) agrees to guest post on your blog ask them to promote it to their social network as well.  That was an early way on Savvy that we picked up traffic was by asking our “heroes” to guest post and then we gained some small share of their social media influence.

#5 – Dress your blog for the Google position you want

Your blog needs to look and feel like it is in the big time even when you are only blogging for the 4 members of your team with the first 20 posts.  Make sure you have a style guide and guest post guidelines from day one and that you are projecting confidence and professionalism.

#4 – Grade Yourself

Use tools like Hubspot’s Website Grader, Google Analytics and your hosting CMS’s own admin functions to see where your traffic is coming from and when it is coming!  We quickly found at Savvy that certain days were better for traffic than others.  The main reason you are getting this follow up post with original content on a Thursday is that is our highest traffic day.

#3 – Copy off others papers

The most important thing to remember in the blogging world is to give proper credit if you repurpose someone else’s content.  We are all flattered when our post appears on a “best of” list or is quoted in another piece.  We are not however flattered when our entire article is copied and pasted under your by-line.  We are likely to call you out to all 5,000 of our twitter followers.  Don’t do it!

Clever ways to fill space on your blog and build street cred at the same time to do run features like our Tuesday Toolkit or Friday Wrap Up where it is a consistent look and feel but is wholly sourced outside your blog.  The Toolkit features a short write up on a tool or piece of research the Savvy Sisters have run across in our blog travels.  The Friday Wrap Up is just a “have you seen this” type list of other blog posts that week.

Another way to “recycle” is features like the Savvy Road Trip we ran last summer where we actually repurposed some of our older but still relevant content by subject matter.  The best 5-8 posts about white papers, social media, case studies, etc.

#2 – Get a great editor

You do not need to be the world’s greatest writer to blog.  You should however have an editor if you aren’t.  Just because you are publishing on line doesn’t mean all rules of grammar and punctuation have been thrown out the window!  I have failed to promote blogs that said very flattering things about me because the blog post itself was laden with typos and bad writing. 

For our guest posts we have a general guideline that three sets of eyes see it before it goes up.  Initially I would suggest that for all posts in a team blog or hire an editor who can do it for you!

#1 – Celebrate good times

Being part of the Savvy team has been one of the best professional experiences I have ever had.  Blogging should be fun.  I promise if it hadn’t been we wouldn’t have stuck with it this long!  No one wants to be part of something that is more pain than pleasure.  So if your blog starts taking off celebrate those with a few off-line cheers.  In the early days we celebrated traffic, mentions, comments, etc with a collective pat on the back and virtual toast!  We have made a public point on each of our “birthday’s” as a blog to mark it with a special lessons learned post.  This is part of our desire to give back to the B2B blogging and social media community that has given so much to us.

My final comment to the group in San Francisco was to blog by being human (not overly corporate) with your company blog and have fun!

About the Author: Heather has spent the past 15 years advocating for the customer perspective in her approach to software development and product marketing. Her penchant for collaboration is what drew her to the Savvy B2B team. Read more of Heather's posts here or contact her directly at

Comments: 24


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Guardiola ready for Bayern challenge
<a href=""> Agen Bola </a> reported, New Bayern Munich manager Pep Guardiola says he is ready to take on a new challenge as he begins life at the club.
The Spaniard was unveiled as the German treble winners’ new manager on Monday after agreeing to join the club in January.
Former Barcelona boss Guardiola won three La Liga titles and two UEFA crowns in his time at the Camp Nou, but the 42-year-old insists he does not lack motivation to try and add to his list of honours at the Allianz Arena, following a year out of the game.
“After my sabbatical, I’m ready,” he said. “My time in Barcelona was wonderful, but I needed to move on and Bayern gave me the chance and I had to take it.
“It’s a personal as well as a professional challenge to come here. It’s an honour to be here.”
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4. Andreasratih  |  my website   |   Mon Jul 29, 2013 @ 09:05PM

Buttner reveals homesickness heartache
Agen Bola reported, Manchester United defender Alex Buttner considered quitting the Premier League champions in his debut season due to homesickness.
The one-time Netherlands Under-21 international made only five league appearances for the Old Trafford outfit last term, but managed to score on his debut against Wigan, as well as in the incredible 5-5 draw at West Brom on the last day of the campaign.

With first-team opportunities limited throughout the season, Buttner revealed that only the presence of his brother and girlfriend in England prevented him from moving back to his homeland and giving up the chance to establish himself at United.

“I now know about homesickness,” he told as reported byIndo Eleven.

“I’d think about my family and friends at home many times. How they were, what they were doing, little things like that.

“But I did not give up and I have my girlfriend Laura and brother Denny to thank for that. They were always there for me in England. I could call on them any time. I needed their warmth.

Source :

5. Rima Mar  |  my website   |   Mon Jul 29, 2013 @ 10:09PM

United to hijack Chelsea bid for Van Ginkel
Agen Bola reported, that Manchester United are set to rival Chelsea for the signature of Vitesse midfielder Marco van Ginkel.
United chief scout Jim Lawlor has been watching the player at the Under-21 European Championship in Turkey, which is enough to suggest the Reds are readying bid for the player’s services.
David Moyes is believed to have been impressed by the talented footballer and he hopes to lure him to Old Trafford this summer.
However, the fact Chelsea are also keen could prove to be a problem since the Blues have the first option on all Vitesse players due to their link with the Dutch club.
Jose Mourinho has been alerted of the player’s potential and he is expected to bring him to Stamford Bridge in the summer transfer window. as reported byIndo Eleven.
Marco van Ginkel has enjoyed a remarkable season in the Dutch top flight, scoring 8 goals and setting up as many in 33 Eredivisie matches.
Source :

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Buffon: Juventus lebih kuat, tapi

Agen Bola melaporkan dari -Gianluigi Buffon yakin jika Juventus masih menjadi favorit untuk meraih gelar Scudetto musim 2013/14. Tapi, dia merasa persaingan perebutan gelar juara semakin berat.

Pada musim panas ini, Si Nyonya Tua memboyong tiga pemain berkelas. Yakni dua striker Carlos Tevez dan Fernando Llorente dan bek Victor Ogbonna. Meskipun merekrut pemain bagus, Buffon enggan sesumbar dan memilih tetap membumi menghadapi persaingan musim depan

"Saya kembali ke Juventus yang lebih kuat. sekarang kita mempunyai tambahan elemen dan kualitas yang luar biasa. kami mengambil langkah yang serius," kata Buffon.

"Tapi, tidak akan mudah untuk mempertahankan gelar kami. Faktanya, musim ini akan lebih sulit dibandingkan dua musim sebelumnya," sambungnya.

"Milan kompetitif meski tidak membuat pernyataan besar di pasar transfer, karena mereka sudah mendapatkan pemain yang memungkinan mereka berada di garis depan. Rekrutan terbesar Inter adalah pelatih dan mereka memiliki fondasi dari enam atau tujuh pemain muda dan penting. Mereka akan segera menemukan cara untuk menang," komentarnya soal kekuatan dua Milan.

Napoli didukung dengan skuat dan merekrut seorang pemenang seperti pelatih - Rafael Benitez. Dia seseorang yang saya hormati, profesional besar yang tahu apa yang dibutuhkan tim untuk menang."

"Fiorentina juga memboyong Beppe Rossi, yang jika dia cocok dengan Mario Gomez akan tampil dengan level internasional,"

"Tapi, fakta bahwa rival kami memperkuat skuat, ditambah dengan pendekatan Antonio Conte yang tiada henti, hanya akan membantu kami mempertahankan bola," pungkas

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