I'm delighted to contribute to Jonathan Kantor's blog, White Paper Pundit. Jonathan has a real knack for focusing on how readers view white papers, and he provides fantastic insight for the short-attention reader (and isn't that most of us these days?)
Like Jonathan, I believe strongly that everything we do as marketers should be designed with our readers in mind. That lead me to the post I shared with his readers: Three Questions Every White Paper Must Answer. Jump on over to Jonathan's blog and check it out. And while you're there, I know you'll find some other great articles on improving your white papers.
- 3 Simple Title Tweaks That Can Help White Paper Marketers Drive More Leads
- How to Craft White Papers that Stick in People's Minds
- Eight Ways to Make Key Points in Your White Papers Stand Out
Read more Savvy B2B posts from Michele