Knowing what makes B2B buyers tick is a topic near and dear to our hearts. And there's no better way to get close to your prospective buyer than understanding how they behave online during the research and purchase process. That's why we were thrilled to see this year's buyersphere report from John Bottom at Base One. In it, he reveals key insights based on a unique survey of the actual behaviour of over 1,000 buyers in the UK, Germany, Italy, France, and Belgium. Grab your free copy of this research gold today and you'll see the extent to which B2B decision makers are using social media tools and channels as they refine their needs and identify suitable suppliers for major business purchases.