Do you ever wonder how your content marketing efforts compare to our peers? Are you spending more or less? Do they think they are effective? What types of content are they using? Are they on Twitter, Facebook and LinkedIn?
This week, the Content Marketing Institute (where I work) launched a new B2B Content Marketing Assessment developed by Alinean.
I'm really excited about the tool becasue it provides a personalized assessment of how marketers compare to others in their industry and company size. And, from digging into our research, I know that different company sizes and industries can handle content marketing very differently.
The assessment is based on the B2B Content Marketing: Benchmarks, Budgets and Trends report and takes about 8 – 10 minutes. You’ll receive a quick overview of your results, and you can also get a more detailed report emailed to you.
I'd love to know your thoughts on this if you check it out.