If you were treated to Easter egg hunts as a kid, you know the thrill of stumbling across hidden treasure in the tall grasses and tree nooks. We often feel the same way about the blog posts we come across every week as we're surfing the web. And this week, we're pleased to share the following gems with you. Enjoy! And please share the treasures you've come across in the comments below.
We don't want to beat a dead horse (that would be mean), but every once in a while certain things bear repeating and the measurability of social media ROI is one of them. Jayme Soulati provides a great round up of resources on this topic ... just in case you (or your boss) needs a refresher.
Great article/blog post ideas that are designed to address the questions your prospects really want to know. When you read the list, you're going to say, "Damn! why didn't I think of that?"
LinkedIn can be a treasure trove of leads, connections, and ideas - you just need to know how to make the most of it. This post provides plenty of ideas on how to get the good stuff.
Quick overview of how some businesses are using this simple DIY video tool to crank out quick multimedia snippets for the websites and social media. If you're thinking of testing video, but weren't sure how to do it, this might be just the solution you need.
Step-by-Step Templates for Mapping your B2B Content by @barbragago
The Director of Demand Gen Strategy at LeftBrain DGA simplifies a complex process.
How to avoid regrets with social media.
Understanding B2B Social Media Through Infographics by @leeodden
Lee Odden of TopRank has rounded up five fantastic visuals that help tell the tale of social media and B2B marketing working together.