In the two years since we started Savvy B2B, we have always enjoyed compiling the weekly wrap up. So much bloggy goodness! This week is no exception. Check out our favorite posts on social media, blogging and inbound marketing.
Have another favorite post from the week? Let us know in the comments.
Wondering if a blog is worth your effort? You'll stop wondering after reading how these three blogs have driven site traffic, downloads, and sales opportunities.
This post looks beyond the technical checklist for starting a blog and digs deeper into the humanity that drives a blog. Mark asks readers to consider seven Big Picture questions that are part of creating a strong blog vision.
The B2B Inbound State Of Mind: Build Relationships by Martine Hunter via @B2BLaunchPad
This post includes 7 tips to "help create advocates and build relationships in the social web" and a quick and painless daily schedule to get you started engaging on the social web.
Still trying to get the guys upstairs to green light your social media project? This post might help you figure out how to get that "yes" you're looking for.
Great overview with lots of detail on how to build a Twitter network that works. Written both for individuals and businesses, the post covers defining your Twitter "offer," finding the people who will be intersted, and then gives some specific examples of how to connect and tweet.
Barbra Gago answers your most presing questions about persona development and even provides a template to get you started.
Dave Green makes a compelling case for marketing to take the reins when it comes to teleprospecting.
Tom Pisello breaks down SiriusDecisions' Demand Spectrum to help marketers understand the content they should develop to meet three categories of demand.