April showers bring May flowers, but here in blogland they seem to be bringing loads of fresh new posts that are blooming with ideas, tips, and thought-provoking conversations.
Here are our favorite picks from the week - we hope you enjoy them as much as we did!
Feel free to add some selections of your own in the comments - there's always room for more bloggy goodness.
Should marketers be looking to get into bed with a new kind of influencer? In this in-depth post, Neicole Crepeau does a fabulous job of making her case for the importance of the curator within the social ecosystem.
Though this post is aimed at C-level leaders with the intention of providing gentle but firm advice on how to best work with people who are less comfortable on center stage, I found Lisa Petrilli's advice to be equally as appropriate for marketers trying to reach uninitiated prospects. Give it a read and let me know what you think.
Perfect vs. Interesting by Seth Godin
Every once in a while, we just have to get a little Seth fix. This one's worth chewing on awhile - would you rather be perfect or interesting. Read the post before you answer, it just might change your aspirations.
Ideas for targeting specific audiences, achieving Internet marketing goals, and building links for search engine optimization campaigns.
Creating Valuable Content: An Essential Checklist by @ahaval
Ahava Leibtag serves up a helpful tool to help you get all your content-marketing execution details straight. (Be sure to check out her follow-up post on how to use the checklist.)
B2B Marketing as Media: Six Ways to Think Like an Editor by @robleavitt
Rob Leavitt suggests six types of content that prospects and customers will want to read, listen to, and view.
Great post that gives you good reason to give video a try and then some tips on how to make it happen.
Many of these are business-related or blogging-focused, but some are just "good stuff." Nice mix of recommendations and Marcus Sheridan goes into detail about why he loves each one. Much better than a random #FF.