Savvy Week in Review: April 8th

Savvy Week in Review: April 8th
Savvy Sisters @savvy_b2b - Fri Apr 08, 2011 @ 04:51AM
Comments: 25

Savvy Week in ReviewApril showers bring May flowers, but here in blogland they seem to be bringing loads of fresh new posts that are blooming with ideas, tips, and thought-provoking conversations.

Here are our favorite picks from the week - we hope you enjoy them as much as we did!

Feel free to add some selections of your own in the comments - there's always room for more bloggy goodness.


The Savvy Sister

Are Content Curators the New Standard of Social Media Influence  by @neicolec via @markwschaefer

Should marketers be looking to get into bed with a new kind of influencer? In this in-depth post, Neicole Crepeau does a fabulous job of making her case for the importance of the curator within the social ecosystem.

The Extravert's Guide to Leading Introverts by @lisapetrilli

Though this post is aimed at C-level leaders with the intention of providing gentle but firm advice on how to best work with people who are less comfortable on center stage, I found Lisa Petrilli's advice to be equally as appropriate for marketers trying to reach uninitiated prospects. Give it a read and let me know what you think.

Perfect vs. Interesting by Seth Godin

Every once in a while, we just have to get a little Seth fix. This one's worth chewing on awhile - would you rather be perfect or interesting. Read the post before you answer, it just might change your aspirations.

4 Content Strategies for B2B Corporate Blogging by @DerekEdmond

Ideas for targeting specific audiences, achieving Internet marketing goals, and building links for search engine optimization campaigns.

Creating Valuable Content: An Essential Checklist by @ahaval
Ahava Leibtag serves up a helpful tool to help you get all your content-marketing execution details straight. (Be sure to check out her follow-up post on how to use the checklist.)

B2B Marketing as Media: Six Ways to Think Like an Editor by @robleavitt
Rob Leavitt suggests six types of content that prospects and customers will want to read, listen to, and view.

Content Marketing: Why Video Works by @shellykramer

Great post that gives you good reason to give video a try and then some tips on how to make it happen.

15 Bloggers Who Are Changing the Blogospher as We Know It by @TheSalesLion

Many of these are business-related or blogging-focused, but some are just "good stuff." Nice mix of recommendations and Marcus Sheridan goes into detail about why he loves each one. Much better than a random #FF.


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