Popsicles for everyone! Hope you stay cool this hot summer weekend.
~The Savvy Sisters
This post eloquently summarizes why B2B marketers shouldn't require registration as part of inbound marketing activities.
Describes what is needed for B2B marketers to consistently and regularly deliver relevant and compelling content.
Outlines how B2B marketers can figure out their content strategy process and where to spend for maximum impact.
This post discusses the one question that every buyer persona should answer.
Seven things to keep in mind when creating content - a great checklist to keep handy.
There's a series of interesting discussions happening on the Trust Agents (Chris and Julien's new book) facebook page. If you are at all interested in the Social Web, this is a great place to interact with like-minded explorers. See you there! ^jw
Amber Naslund of Radian6 has ditched her blog roll in favor of intermitent posts spotlighting some of her favorite blogs. I love the format and the juicy details about each of her picks. My RSS reader is about to get an injection of new blood!
Seth Godin posts another chewy statement that makes you say, "Hmmmm." In this succinct piece, he asks you to consider the difference between a customer and a fan.
With all the chatter going around about the "death of blogging" (Thanks to @SteveRubel), I thought this post at The Viral Garden was an excellent insight for businesses considering blogging or any other social media activities.
Think video is just for flashy consumer brands? Think again and then check out this post from Dianna Huff for some inspiring ideas.