Are you trying to navigate all of the social media channels and are wondering which are best for your company and objectives?
One of my favorite resources has been The CMO’s Guide to the Social Landscape, which has just been updated. This one-page PDF that you through the primary social networks and the offers a quick look at which ones are best suited for certain objectives:
- Customer communication
- Brand expose
- Traffic to your website
This is a PDF to bookmark or print!