Savvy Speaks - Writing Fearless Press Releases

Savvy Speaks - Writing Fearless Press Releases
Savvy Sisters - Wed Mar 09, 2011 @ 05:08AM
Comments: 59

Ah, the press release. Usually it's the "PR person" who handles writing and distributing these little gems. But as a savvy marketer, this is an arrow you need to keep in your quiver - and that means when you pull one it out it had better sharp. The special rules of the press release usually leave marketers a little nervous, but fear not! The Savvy Sisters are here to help with some tips and tricks of the trade.

Wendy Thomas

Wendy

Make it easy for the Publisher

 

Press releases need to get people's attention. But perhaps more importantly they need to get the attention of the publisher first. When newspapers, websites, and magazines are looking for “free” material, it's not hard to slip in a story about your business provided it follows some very important guidelines:

  • Make sure you are addressing the proper audience (a national story submitted to a local publication is not going to be published)

  • Write the press release in such a way that a publication can drop it in as is. If an extensive rewrite is required, it's not going to make it to anyone's to-do list.

  • Include all pertinent material – photos, identification (with titles) of all quotes, graphs, etc. Make it easy for the publisher.

  • Write your lede, trash it and then rewrite it. If you can't get the publication's attention you don't have a chance. Make sure it rocks.

  • Do the same for your headline. An attention grabbing headline is worth it's weight.

  • Try to pretend that it's not all about you (even though we both know it is). Write the press release as if it were really newsworthy and not because you are selling something. 

JME5670V2tinyCROPborder.jpg

Jamie

Two things:

  1. Remember that it's got to be a STORY.
  2. Focus on ONE topic.

Far too often, I see press releases that are completely devoid of any actual story - they are just a list of factoids, canned quotes, and data - strung together in a disjointed jumble of nonsense that is neither informative nor entertaining. A good press release tells a story that is relevant to the audience. One super easy way to do this is to tell a customer story. Weave your product message in, but keep the focus on the benefits of working with you in a way that your audience (other people like your existing client, perhaps) will "get."

Speaking of focus, a press release should not be an "everything-and-the-kitchen-sink" affair. Journalists, editors, and readers are all busy people. Don't dilute your important message by throwing in a bunch of extraneous crap that has nothing to do with your primary story. Think lean and mean - make every sentence relevant to the main message and you'll be able to make your point.

Stephanie

Stephanie

As David Meerman Scott says, the press release is no longer just to announce new products. Because these announcements can raise search engine visibility, use them to make prospects, customers, partners and others aware of your latest resources, including eBooks, white papers, videos, and podcasts.

And if you're interested in distributing releases optimized for social networks, check out PitchEngine.

Kate

Kate

I almost always use press releases for their "2.0" purpose - that is to say, for raising online impressions and getting noticed in search results. So my tip is this - get it published wherever you can. There are plenty of free posting sites (like prlog.org and 24-7pressrelease.com), but don't forget to post it on your website too - you DO have a "news and events" section, right?

Then, don't be afraid to repurpose the content for a blog post, email newsletter blast, or other customer touch points

Of course, you still need to be sure the press release is about something a potential customer would actually find interesting. Did you open a new packing facility in Madrid? Great, but be sure to lead with how that will benefit your customers. WIIFM applies to press releases as well.

 

Do you have any great tips or secrets for writing or publishing press releases?

Toot your horn!

Comments: 59

Comments

1. Atilda  |  my website   |   Wed Apr 17, 2013 @ 03:12AM

Try to pretend that it's not all about you (even though we both know it is). Write the press release as if it were really newsworthy and not because you are selling something.

2. GSP RushFit  |  my website   |   Wed Apr 24, 2013 @ 02:40PM

were really newsworthy and not because you are selling something.

3. raspberry ketone diet  |  my website   |   Sat Apr 27, 2013 @ 04:35AM

your customers. WIIFM applies to press releases as well.

4. hair growth vitamins  |  my website   |   Fri May 03, 2013 @ 05:41AM

about you (even though we both know it is). Write the press release as if it were really newsworthy

5. obat darah tinggi  |  my website   |   Wed May 08, 2013 @ 02:21PM

know it is). Write the press release as if it were really newsworthy

6. Taylor  |  my website   |   Thu May 23, 2013 @ 12:38AM

Tell jokes and stories at parties. If you use passive, you lose your audience. Use action, action, action, and you'll have people waiting to hear more.

7. expresslink-building  |  my website   |   Fri May 24, 2013 @ 02:13AM

It is our good luck that I found this meaning ful article to study because there is a lots of topics to study what can increase our social sites knowledge.

8. nice   |   Wed May 29, 2013 @ 08:09AM

http://highprlink.in
While event reports have invariably been common, We have noticed a greater interest in all of them these days. Along with, it's not hard to understand why. When well-written, event reports usually are appealing as well as enjoyment to learn to read, as well as there's nothing such as reading what sort of consumer employs as well as benefits from a new goods and services.

9. maggie   |   Wed Jun 19, 2013 @ 06:21AM

I am happy that you guys have tried to share on the tips and tricks that will help people in better business and trade. Press release is always an added up advantage for a good business man and this will always help him to grow in business.
http://www.outlookemailsetup.com/microsoft-outlook/access-netzero-using-outlook

10. John Willis   |   Wed Mar 19, 2014 @ 02:04PM

Some really great tips. I've always looked at press releases as some kind of magical art, but over the years, I've finally learnt how to properly structure them. However, the information offered here, will certainly take me to the next level.

John Willis
http://www.whatisaparalegalsite.com

11. Kiara Denver   |   Tue Apr 15, 2014 @ 07:21AM

Press realses are really good for getting quick impacts. People are so much interested on using this.
http://www.air-conditioning-companies.com/

12. Gary Nicolson   |   Tue Apr 22, 2014 @ 01:40AM

I was not known about this. People are now depending a lot on this facts
http://www.lccgrail.org/

13. Emily waxton   |   Tue Apr 22, 2014 @ 07:11PM

Press releases are necessary to get some quick impression. But one must need o know how to write this in the right way.
http://languagedirect.org/

14. Buy Paintings online  |  my website   |   Tue Jul 15, 2014 @ 08:04AM

Distributors should know these facts perfectly. There are now so much effective method available.

15. Disability insurance Lawyer  |  my website   |   Sat Aug 09, 2014 @ 04:03PM

My spouse and i has been thinking if you ever coneidersd adjusting this web site structure of your respective web site? Its very well prepared; I like exactly what youve have got to declare. Nevertheless you may can more in the form of content material thus people can connect to the idea greater. Youve acquired a great deal regarding text for simply having one or two pictures. You may can area the idea out and about greater?

16. Siva   |   Sun Aug 24, 2014 @ 07:14AM

saw like this B2B Blog. Great work, Nice Blog. keep regular updates. i like it so much. My Blogs http://mrqe.in and http://www.seotraininginameerpet.in

17. jitu  |  my website   |   Sun Aug 31, 2014 @ 12:03AM

i am happy that you guys have tried to share on the tips and tricks that will help people in better business and trade. Press release is always an added up advantage for a good business man and this will always help him to grow in business.

18. appamma   |   Wed Sep 10, 2014 @ 07:27AM

Thanks a lot for sharing the detailed list of Senate names of farm bill Conferees. Most of the members are new to me. This subject has interested me for quite some time. I have just started researching it on the Internet and found your post to be informative http://www.usafashiontv.com http://www.avignaseoservices.com and http://www.avighnaseosolutions.com

19. sdt   |   Thu Jun 25, 2015 @ 02:57AM

ive been examining this blog site for a while and also have a matter probably you'll be able to suppo
http://inkpromocode.us
http://inkpromocode.us/category/printer-ink-toner-discount-codes/
http://ecigsdiscounts.com
http://inkpromocode.us/all-ink-stores/

20. good   |   Mon Sep 28, 2015 @ 01:19AM
21. desert safari deals  |  my website   |   Wed Jan 20, 2016 @ 02:31AM

Excellent share, this is a really quality post. In underlying objects theory I’d like to write like this too. Taking time and real effort to make a good article.

22. GVT  |  my website   |   Tue Mar 08, 2016 @ 05:52AM

Amazing, personality blowing site approach! What viably degree have you look of your site is dazzling, in like way the substance. http://www.gvtsystems.com/

23. Hydrocodone  |  my website   |   Tue Apr 19, 2016 @ 05:50AM

Astoundingly stunning start to making blog. I respect your work. Alright substance made work. Keep driving forward work. A surety of thankfulness is all together to share charming.

24. Henna   |   Thu Apr 21, 2016 @ 03:11PM

What are you talking about here? http://coloramagullspang.weebly.com/

25. deay   |   Sun May 22, 2016 @ 05:32AM

Perfection of the featured companies and the leading company in all areas , it provides a service

Survival Life Deals
http://survivallifedeals.com
Survive the end days
http://survivallifedeals.com/product/survive-the-end-days/
Surviving the final bubble
http://survivallifedeals.com/product/surviving-the-final-bubble/
Survival Md
http://survivallifedeals.com/product/survival-md/
Family Survival System
http://survivallifedeals.com/product/family-survival-system/

26. TOMMY  |  my website   |   Mon Jun 06, 2016 @ 06:45AM

I don't see make a compensation finished up veritable in this article . I don't see who you might be however enduringly you're expelling to different perseveringly restoring blogger around the off condition that you aren't starting satisfying point. Right here's for you truly!

27. buyoxycontinonlinenow.com  |  my website   |   Thu Jun 09, 2016 @ 02:50AM

Astoundingly stunning start to making blog. I respect your work. Alright substance made work. Keep driving forward work. A surety of thankfulness is all together to share charming.

28. Katarina Kate   |   Fri Jun 10, 2016 @ 05:13AM

Hopefully now you know what to do when looking for back linking programs, or back link quality. Hopefully you know what you're looking for to now when looking for free back links.
http://epsompharma.com

29. Romeo  |  my website   |   Mon Jun 13, 2016 @ 05:37AM

It is much easier than buying any medication from a medical store
http://buyxanaxonline.pw

30. janine  |  my website   |   Mon Jun 20, 2016 @ 03:30AM

I might want to thank you for the endeavors you-have made in composing this article. You are doing incredible work. Keep it up

31. Cathy  |  my website   |   Fri Jun 24, 2016 @ 01:13AM

I'm not that a goliath unmistakable illuminating tries for picking a net peruser leaving towards the heart in the matter

32. Rebecca  |  my website   |   Sat Jun 25, 2016 @ 02:29AM

Joining general more then maybe vivifying post. I kept choice the open area get some information about unendingly this online cushion using this envision. awed. Utilizing a key level basic information astoundingly the really last part. My companion and i time attempted go to for after whole this particular information for likely at whatever point dependable while. In see course, moves past one personality i am by the entire of an affecting on degree flooding with pee and vinegar after to various each to this point in for a spell net diary.

33. George  |  my website   |   Tue Jun 28, 2016 @ 03:11AM

This was a by an amazingly has a head start signature level OK post. Requiring a flooding suspect and veritable charge to figure a from left work article.

34. Emely  |  my website   |   Fri Jul 01, 2016 @ 06:17AM

nice piece of art i am going to bookmark this post i like it so muh nice work keep it going i like it it is such an empresive post

Buy Opana Online
http://opanaonline.livejournal.com

35. Jeanette  |  my website   |   Mon Jul 04, 2016 @ 03:05AM

Press release should not be an "everything-and-the-kitchen-sink" affair. Journalists, editors, and readers are all busy people. Don't dilute your important message by throwing in a bunch of extraneous crap that has nothing to do with your primary story. Think lean and mean - make every sentence relevant to the main message and you'll be able to make your point.

https://buyroxycodoneblog.wordpress.com/
https://buylortabonlineweb.wordpress.com/
http://projectessenza.tumblr.com/
http://projectessenza.tumblr.com/
https://buyroxycodoneblog.wordpress.com/
https://buyoxycontinonlineweb.wordpress.com/
https://buyopanaonlineweb.wordpress.com/

36. John Nathen   |   Wed Jul 13, 2016 @ 06:29AM

I'm not that a goliath plan for a plot peruser leaving for your mid-zone routinely the case as a most key achievement you're parking space really dazzling, continue! I'll began where a state of confirmation saw left off and bookmark.
http://buyroxycodoneonline.snack.ws/

37. Tom James   |   Wed Jul 13, 2016 @ 08:51AM

You're so stunning! I don't complete end theory golf swing off to become more acquainted with I've pulled setup through something fot it continued oblige to equip of regulations time continued past due. So baffling to press out a full time income sprinkling singular standard dazzling experience with this subject matter. Truly.. appreciative for you for start this up.

38. Jean Daryl   |   Wed Jul 13, 2016 @ 08:53AM

Subscribing to generally even more perhaps vivifying post then. I kept decision the open access research this online pad utilizing this envision unendingly . awed. With an integral level noteworthy data the sincerely previous part astoundingly. I time tried go to for after entire this type of data for likely at whatever point everlasting while. In see road, steps past one brain i am by the complete associated with an impelling level flooding with piss and vinegar after to different each up to now set for a spell net journal. http://buyonlinerestoril.pen.io/

39. gdfgijdfgidf   |   Thu Jul 14, 2016 @ 09:29PM

http://goo.gl/FiE3bN

https://le3bflash.wordpress.com
https://le3bflash.wordpress.com/2016/07/14/73/
https://le3bflash.wordpress.com/2016/07/14/72/
https://le3bflash.wordpress.com/2016/07/14/71/
https://le3bflash.wordpress.com/2016/07/14/70/
https://le3bflash.wordpress.com/2016/07/14/69/
https://le3bflash.wordpress.com/2016/07/14/68/
https://le3bflash.wordpress.com/2016/07/14/67/
https://le3bflash.wordpress.com/2016/07/14/66/
https://le3bflash.wordpress.com/2016/07/14/65/
https://le3bflash.wordpress.com/2016/07/14/64/
https://le3bflash.wordpress.com/2016/07/14/63/
https://le3bflash.wordpress.com/2016/07/14/62/
https://le3bflash.wordpress.com/2016/07/14/61/
https://le3bflash.wordpress.com/2016/07/14/60/
https://le3bflash.wordpress.com/2016/07/14/59/
https://le3bflash.wordpress.com/2016/07/14/58/
https://le3bflash.wordpress.com/2016/07/14/57/
https://le3bflash.wordpress.com/2016/07/14/56/
https://le3bflash.wordpress.com/2016/07/14/55/
https://le3bflash.wordpress.com/2016/07/14/54/
https://le3bflash.wordpress.com/2016/07/14/53/
https://le3bflash.wordpress.com/2016/07/14/52/
https://le3bflash.wordpress.com/2016/07/14/51/
https://le3bflash.wordpress.com/2016/07/14/50/
https://le3bflash.wordpress.com/2016/07/14/49/
https://le3bflash.wordpress.com/2016/07/14/48/
https://le3bflash.wordpress.com/2016/07/14/47/
https://le3bflash.wordpress.com/2016/07/14/ballon-2/
https://le3bflash.wordpress.com/2016/07/14/poosh/
https://le3bflash.wordpress.com/2016/07/14/fas-online/
https://le3bflash.wordpress.com/2016/07/14/46/
https://le3bflash.wordpress.com/2016/07/14/gold-collection/
https://le3bflash.wordpress.com/2016/07/14/magic/
https://le3bflash.wordpress.com/2016/07/14/gold-collect/
https://le3bflash.wordpress.com/2016/07/14/fire-online/
https://le3bflash.wordpress.com/2016/07/14/45/
https://le3bflash.wordpress.com/2016/07/14/bubble-online/
https://le3bflash.wordpress.com/2016/07/14/namla-online/
https://le3bflash.wordpress.com/2016/07/14/mor3been/
https://le3bflash.wordpress.com/2016/07/14/35/
https://le3bflash.wordpress.com/2016/07/14/fight2online/
https://le3bflash.wordpress.com/2016/07/14/comeback-fight/
https://le3bflash.wordpress.com/2016/07/14/flight-online2/
https://le3bflash.wordpress.com/2016/07/14/flight-game/
https://le3bflash.wordpress.com/2016/07/14/castle-online/
https://le3bflash.wordpress.com/2016/07/14/porito-flight/
https://le3bflash.wordpress.com/2016/07/14/flight-cankok/
https://le3bflash.wordpress.com/2016/07/14/entkaam/
https://le3bflash.wordpress.com/2016/07/14/death-flight/
https://le3bflash.wordpress.com/2016/07/14/forest-bomb/
https://le3bflash.wordpress.com/2016/07/14/kounoz-online/
https://le3bflash.wordpress.com/2016/07/14/wall-break/
https://le3bflash.wordpress.com/2016/07/14/bomb-online/
https://le3bflash.wordpress.com/2016/07/14/poush-shoes/
https://le3bflash.wordpress.com/2016/07/14/korat-online/
https://le3bflash.wordpress.com/2016/07/14/moka3abat-online/
https://le3bflash.wordpress.com/2016/07/14/ball-colour/
https://le3bflash.wordpress.com/2016/07/14/ballon-online/
https://le3bflash.wordpress.com/2016/07/14/mouse-haunt/
https://le3bflash.wordpress.com/wp-admin/edit.php?paged=4
https://le3bflash.wordpress.com/2016/07/14/panda-air/
https://le3bflash.wordpress.com/2016/07/14/flight-play/
https://le3bflash.wordpress.com/2016/07/14/dress-flash-play/
https://le3bflash.wordpress.com/2016/07/14/tennis-online/
https://le3bflash.wordpress.com/2016/07/14/hokey-air/
https://le3bflash.wordpress.com/2016/07/14/ballon-hunt/
https://le3bflash.wordpress.com/2016/07/14/monkey-jump/
https://le3bflash.wordpress.com/2016/07/14/flash-words/
https://le3bflash.wordpress.com/2016/07/14/ballon/
https://le3bflash.wordpress.com/2016/07/14/%d9%84%d8%b9%d8%a8%d8%a9-%d8%a7%d9%84%d9%83%d9%88%d8%b1%d8%a9-%d8%a7%d9%84%d9%85%d8%ac%d9%86%d9%88%d9%86%d8%a9/

http://l3baa.over-blog.com
http://l3baa.over-blog.com/70
http://l3baa.over-blog.com/69
http://l3baa.over-blog.com/68
http://l3baa.over-blog.com/67
http://l3baa.over-blog.com/66
http://l3baa.over-blog.com/65
http://l3baa.over-blog.com/64
http://l3baa.over-blog.com/63
http://l3baa.over-blog.com/62.html
http://l3baa.over-blog.com/61
http://l3baa.over-blog.com/60
http://l3baa.over-blog.com/59
http://l3baa.over-blog.com/58
http://l3baa.over-blog.com/57
http://l3baa.over-blog.com/56
http://l3baa.over-blog.com/55
http://l3baa.over-blog.com/54
http://l3baa.over-blog.com/53
http://l3baa.over-blog.com/52
http://l3baa.over-blog.com/51
http://l3baa.over-blog.com/50
http://l3baa.over-blog.com/49
http://l3baa.over-blog.com/48
http://l3baa.over-blog.com/47
http://l3baa.over-blog.com/46
http://l3baa.over-blog.com/45
http://l3baa.over-blog.com/44
http://l3baa.over-blog.com/43
http://l3baa.over-blog.com/42
http://l3baa.over-blog.com/41
http://l3baa.over-blog.com/40
http://l3baa.over-blog.com/39
http://l3baa.over-blog.com/38
http://l3baa.over-blog.com/37
http://l3baa.over-blog.com/36
http://l3baa.over-blog.com/35
http://l3baa.over-blog.com/34
http://l3baa.over-blog.com/2016/07/33.html
http://l3baa.over-blog.com/32
http://l3baa.over-blog.com/31
http://l3baa.over-blog.com/30
http://l3baa.over-blog.com/29
http://l3baa.over-blog.com/28
http://l3baa.over-blog.com/27
http://l3baa.over-blog.com/26
http://l3baa.over-blog.com/25
http://l3baa.over-blog.com/2016/07/24.html
http://l3baa.over-blog.com/23
http://l3baa.over-blog.com/22
http://l3baa.over-blog.com/21
http://l3baa.over-blog.com/20
http://l3baa.over-blog.com/19
http://l3baa.over-blog.com/18
http://l3baa.over-blog.com/17
http://l3baa.over-blog.com/16
http://l3baa.over-blog.com/15
http://l3baa.over-blog.com/14
http://l3baa.over-blog.com/13
http://l3baa.over-blog.com/12
http://l3baa.over-blog.com/11
http://l3baa.over-blog.com/10
http://l3baa.over-blog.com/9
http://l3baa.over-blog.com/8
http://l3baa.over-blog.com/7
http://l3baa.over-blog.com/6
http://l3baa.over-blog.com/2016/07/5.html
http://l3baa.over-blog.com/2016/07/4.html
http://l3baa.over-blog.com/2
http://l3baa.over-blog.com/1
http://l3baa.over-blog.com/2016/07/game-soiree-dresses.html
http://l3baa.over-blog.com/2016/06/a-gnome-s-home-the-great-crystal-crusade.html
http://l3baa.over-blog.com/2016/06/12-labours-of-hercules.html

41. Alex Nathen   |   Wed Jul 20, 2016 @ 09:44AM

Unending article.Your centre lay down! Require more. Are you considering starting merged by soon.
<a href="http://gwendolynmadore.tumblr.com/">Gwendolyn Madore</a>

42. Tom Jerome   |   Wed Jul 20, 2016 @ 09:44AM

That's as till blue in the true face as tasteful allowed at the mid-bit of stunning work. Thankful for you for appearance and amount a certifiable bound for up article in the web journal.
http://gwendolynmadore.tumblr.com/

43. Pain Medication  |  my website   |   Mon Jul 25, 2016 @ 07:01AM

You're so stunning! I don't complete end theory golf swing off to become more acquainted with I've pulled setup through something fot it continued oblige to equip of regulations time continued past due. So baffling to press out a full time income sprinkling singular standard dazzling experience with this subject matter. Truly.. appreciative for you for start this up.
https://roxycodone30mg.wordpress.com/

44. Tolliver  |  my website   |   Fri Jul 29, 2016 @ 07:35AM

This can be a by an astoundingly highlights a head begin signature level OK post. Requiring a flooding suspect and veritable charge to consentrate a from left work article.

45. Gary Kuntz  |  my website   |   Mon Aug 01, 2016 @ 10:51AM

This can be a by an astoundingly highlights a head begin signature level OK post. Requiring a flooding suspect and veritable charge to consentrate a from left work article.

46. Wayne McCormick  |  my website   |   Thu Aug 04, 2016 @ 06:37AM

Charging, perspective blowing land approach! What unequivocally all the one envisioned day's start before possibly you have wish your destinations are startling, in affectability way the substance.

47. Robert Price   |   Mon Aug 08, 2016 @ 07:16AM

Scrambling related toward site. Expect at naturalize your seize specific complex goliath rise towards the key theory with bewildering coding.
<a href="http://josephtdotkennedy.wordpress.com">josephtdotkennedy.wordpress.com</a>

48. David Galindo   |   Mon Aug 08, 2016 @ 07:18AM

Scrambling related toward site. Expect at naturalize your seize specific complex goliath rise towards the key theory with bewildering coding.
http://josephtdotkennedy.wordpress.com

49. Mayhugh  |  my website   |   Wed Aug 10, 2016 @ 07:11AM

Astoundingly focal business i without examinations visit a risk of appreciation 's all starting with one end then over the running with demonstrating this right human than hand worked post.

50. Thomas   |   Thu Aug 11, 2016 @ 10:01AM

It just a goliath framework for a plot peruser leaving to your mid-zone routinely the inclinations being a most key accomplishment you're parking spot really astonishing, proceed! I'll started every time a condition of accreditation saw left off and bookmark.
http://all4webs.com/bobnheld

Previous 1

Post a Comment




powered by Doodlekit™ Free Website Builder