Savvy Speaks: Perfecting the Kick-off

Savvy Speaks: Perfecting the Kick-off
Savvy Sisters - Wed Feb 09, 2011 @ 11:37AM
Comments: 105

In the afterglow of Superbowl Sunday, we Savvy Sisters got to wondering about our own kickoffs. Certainly the secret to a great project is a well-orchestrated kickoff meeting. Just as certainly, many a project has gone out of bounds or called offsides after a bad one. Here the sisters weigh in on their kickoff secrets  - see which ones you can use to improve your own game!



To ensure a productive kickoff, the person responsible for the project should fill out a planning guide or creative brief before the meeting. This forces your client -- or team member -- to consider key elements of the project ahead of time instead of on the fly. If necessary, that person can consult with the appropriate people to define the project scope, goals, and key criteria. Addressing these details before the kickoff paves the way for a smooth and fruitful meeting.



One of the most important ingredients in a quality kick-off is making sure all the stakeholders are present - or at the very least accounted for. I am sure every freelancer has run into the "third man" conundrum; your contact loves it, then just has to pass it by one final reviewer. Problem is, the final reviewer has a completely different idea about where the project should be going, and they have final approval. Whoops. 



Effective kickoff meetings cover the following areas:

Project details: Of course, you need to discuss all of the specifics about the project. Oftentimes, this is in the form of a creative brief that delves into the details about your audience and the content that is needed.

Promotion plan: In addition to talking about the content that needs to be created, you also need to develop a plan for how it will be launched. While these details don't need to be finalized during the kickoff, it helps to discuss the general plan.

Roles and responsibilities: Lay out who will be responsible for each of the specific tasks needed. Of course, there also needs to be person who has oversight for the entire project.

Next steps: During the kickoff, may details are discussed, so it's helpful to be clear with what the specific next steps will be.

Schedule: Lay out a schedule for the project including follow up meetings. It's often easier to get consensus with everyone in the room.



Ask all the stakeholders for input when creating the agenda.  If they don't feel like they had a chance to give input upfront then they will be more likely to be disruptive in the meeting.  Also this gives you preemptive response if someone tries to go off topic during the meeting.  You gave them a chance to add agenda items prior so now they must follow the published agenda.

Once you have the agenda make sure you publish all prep materials, creative brief, project charter, outline, statements of work to either a common share that all project team members have access or via email at least 24 hours before.  Best to do it at least 72 hours before so there is no excuse for people to come in prepared.  You won't waste meeting time reading them to the participants this way.

Showing up front you are respectful of peoples time and ideas will go a long way to kicking off a successful project.

What are your best tips for a smooth kickoff?

Had any nightmare scenarios arising from an incomplete kickoff?

Let us know!

Comments: 105


1. Bill Gadless  |  my website   |   Wed Feb 09, 2011 @ 07:44PM

Ladies, as always great topic.
I think a strong (yet diplomatic) kickoff leader is key for keeping the conversation on track. Clients will inevitably go off the rails, and it can be difficult to get them back on track. (especially when they're paying you to be there). Endless individual pontification is one of the most common pitfalls. Like Heather says, the agenda is key. Next, be sure to make everyone stick to it!

2. Stephanie Tilton  |  my website   |   Thu Feb 10, 2011 @ 06:25AM

Bill, thanks so much for the terrific addition. I wholeheartedly agree that it's critical for someone with backbone and tact to lead the discussion. And I find that's true both at the onset of a project and during review cycles. In addition to keeping everyone on track, someone needs to get everyone to come to consensus on key points so projects can move forward.

3. Krishna   |   Sun Aug 24, 2014 @ 09:00AM

I have never saw.. Great work, Nice Blog. keep regular updates. i like it so much. My Blogs and

4. Govinda Reddy   |   Mon Sep 08, 2014 @ 10:22PM

Thanks a lot for sharing the detailed list of Senate names of farm bill Conferees. Most of the members are new to me. This subject has interested me for quite some time. I have just started researching it on the Internet and found your post to be informative and

5. sdt   |   Thu Jun 25, 2015 @ 02:08AM

ive been examininle to support its how can i include your feed to my rss reader as i need to observe you Thanks

6. good   |   Sun Sep 27, 2015 @ 11:43PM
7. dferd   |   Sun Jan 24, 2016 @ 06:41AM

delivering adequate exprences combined with take into cons
Vape mods
Vape pen
Vape eliquid

8. klester   |   Sun May 22, 2016 @ 04:25AM

Dengan menyewa jasa pemasangan backlink, Anda bisa tetap bekerja offline sambil mengamati p

Survival Life Deals
Survive the end days
Surviving the final bubble
Survival Md
Family Survival System

9. Showbox iPhone   |   Wed Mar 22, 2017 @ 01:42AM allows you to watch your most-loved movies and TV Shows, cartoons and serials which you follow daily. People in this era are ...

10. riju   |   Sat Apr 01, 2017 @ 03:06AM
11. Alexandr Lukin   |   Wed Apr 05, 2017 @ 11:42AM

And one of the most important thing that human do in our everyday’s life is watching movies or videos in free time.

12.  |  my website   |   Mon Apr 10, 2017 @ 07:03AM

gioi thieu toi cac ban choi lo de online cuc ki uy tin nha cai cuc lon manh bac nhat Chau A , co nhan vien la nguoi vietnam ho tro cho cac ban va huong dan cach choi don gian

13. my webs  |  my website   |   Sat Apr 15, 2017 @ 06:16AM

Khi bạn tham gia sẽ có tiền hưởng hoa hồng rất cao khi đánh lô đề online tại win2888, với win2888 là nhà cái lớn nên tỷ lệ ăn dành cho người chơi cũng cao hơn hẳn so với bên ngoài. Chúng ta cùng đi tìm hiểu nhé!

16. chiếm tài  |  my website   |   Mon Apr 17, 2017 @ 08:23AM

chiem tai mobile chuyen ban cac linh kien phu kien dien thoai cua tat ca cac hang di dong hien nay va cung la nha cup cap chinh hang cac san pham xiaomi

17. chiếm tài  |  my website   |   Mon Apr 17, 2017 @ 08:23AM

chiem tai mobile chuyen ban cac linh kien phu kien dien thoai cua tat ca cac hang di dong hien nay va cung la nha cup cap chinh hang cac san pham xiaomi

18. Đồng Hồ GLU  |  my website   |   Mon Apr 17, 2017 @ 08:02PM

De co them thong tin ve loi ich cua vitamin e va cac cong dung thi cac bac co the tham khao tai hay de lai cac cau hoi ma ban mong muon duoc giai dap. Rat cam on da quan tam den bai viet

19. tiến đích shop  |  my website   |   Tue Apr 18, 2017 @ 03:15AM

wax for men <a href="">tiến đích shop</a>

20. by vilain  |  my website   |   Tue Apr 18, 2017 @ 03:16AM

sáp vuốt tóc nam

21. noi that trung hung  |  my website   |   Fri Apr 21, 2017 @ 01:33PM

Nội thất trung hưng sẽ giúp bạn giải pháp <a href="">trần gỗ tự nhiên</a> uy tín hàng đầu, tư vấn lắp đặt tại nhà miễn phí
Cung cấp <a href="">máy cắt sắt cầm tay </a> chuyên nghiệp hàng đầu tại Ha Noi

22. alex   |   Mon Apr 24, 2017 @ 08:41PM

23. My website  |  my website   |   Tue Apr 25, 2017 @ 08:05AM

Chung toi xin gioi thieu cho quy vi mot co so ban tien am phu <a href=""></a> noi tieng tai ha noi chinh la co so quyet vuong

24. My website  |  my website   |   Tue Apr 25, 2017 @ 08:07AM

tien am phu là co so chuyen kinh doanh tien am phu, tien polyme r am phu co tien tai ha noi

25. My website  |  my website   |   Tue Apr 25, 2017 @ 08:09AM

tien polymer am phu la loai tien doi moi duoc nhieu nguoi tim mua

26. Sophie Miller  |  my website   |   Wed Apr 26, 2017 @ 03:35AM

I would like to read about it anymore. Prompt, what literature to study?
<a href="">cvs corporate office</a>

27. Sophie Miller  |  my website   |   Wed Apr 26, 2017 @ 03:39AM

Excellent post. Thank you very much!!
[URL=""""]cvs corporate office[/URL]"

28. du an an thien ly quan 9  |  my website   |   Wed Apr 26, 2017 @ 08:51PM

<a href="" rel="dofollow" target="_blank">can ho chung cu vincity tp.hcm</a>

29. chau rua bat  |  my website   |   Fri Apr 28, 2017 @ 04:40AM

đại lý chậu rửa bát đơn gua pờ rét chấm com mong muốn lên top 1 google để xếp thưởng cho vài trăm đưa người yêu đi ăn

30. cvs corporate office  |  my website   |   Sat Apr 29, 2017 @ 01:34AM

I thank you for the information! I was looking for and could not find. You helped me!

31. wifi3bbtot  |  my website   |   Sun Apr 30, 2017 @ 10:47AM

conteac me at my website

32.  |  my website   |   Wed May 03, 2017 @ 04:34AM

Good quality umbrellas, diverse designs for customers to choose from.
When buying large quantities of Japanese-Japanese umbrellas will be delivered free of charge to customers.
The type of umbrella will be large outdoor umbrella umbrella will receive warranty in Japan workshop.
Cells are designed to catch up with modern trends, designed for convenient use.
Please call our customer service immediately to get a quote.
Some liquidation products
Outer eccentric umbrella, the main outdoor umbrella
The handle is rolled straight
- The product has special polymer additives, so the Far East tile adhesives have high adhesion
- Vien Dong brick adhesive is produced by industrial technology so the quality is always guaranteed, we are committed to the works are durable over time.

- Slip is equal to "0", so it is convenient to install on the ceiling or straight surface, ensuring the highest safety.
- Fast execution, save time and labor, shorten the time to complete the works but still ensure the aesthetics and efficiency.

33. Cuongpham17  |  my website   |   Thu May 04, 2017 @ 01:40PM
34. mayacacoffee  |  my website   |   Fri May 05, 2017 @ 05:49AM

Mayaca Coffee là đơn vị chuyên cung cấp cà phê rang xay nguyên chất đảm bảo SẠCH 100% và máy pha cà phê chính hãng nhập khẩu.

36. giang nguyen  |  my website   |   Thu May 11, 2017 @ 05:00AM

- Fast execution, save time and labor, shorten the time to complete the works but still ensure the aesthetics and efficiency.

37. tienban  |  my website   |   Fri May 12, 2017 @ 11:20AM

Cap nhat cac kich thuoc cac kho giay thuong dung trong in an tai day

38. aexban   |   Sat May 13, 2017 @ 03:45AM

Du ban co la cao thu trong viec soi cau mien bac di chang nua thi ban cung nen mot lan xem qua nhung bi quyet ma nhung cao thu di truoc de lai cho chung ta cac kinh nghiem soi cau mien bac uy tin va chuan xac nhat tai day

39.   |   Wed May 17, 2017 @ 03:32AM

Lam the nao de ban co the<h2<a href=""><strong>Tai messenger ve may</strong></a></h2> mot cach hoan toan mien phi

40.   |   Wed May 17, 2017 @ 03:35AM

<a href="">Tai ung dung messenger</a> mien phi ve dien thoai

41.   |   Wed May 17, 2017 @ 03:37AM
42. sory   |   Wed May 17, 2017 @ 03:38AM
43. dichvu   |   Wed May 17, 2017 @ 03:40AM

website chinh thuc cu chung toi<a href=""

44. dichvu   |   Wed May 17, 2017 @ 03:41AM
45. Anonymous   |   Thu May 25, 2017 @ 02:30AM

Leadership is not that easy because you have to take care of the clients as well by yourself and if you are not good with them then you have to suffer as well and that is why I take help from to know and how you can load them as you need to do that to be successful.

46. boc rang su veneer  |  my website   |   Wed May 31, 2017 @ 04:50AM

lam rang su tham my
boc rang su uy tin

47. website homepage  |  my website   |   Sat Jun 03, 2017 @ 03:33AM

Ngay ngay viẹc su dung va tuan thu cac dieu le hop dong trong dich vu cho thue may photocopy la dieu thiet yeu ma chung ta can phai tao dung. neu nhu khong co thi cac ban co the xem tai day

48. Vinhomes Giảng Võ   |   Fri Jun 09, 2017 @ 05:16AM

Dự án chung cư Vinhomes Giảng Võ được tọa lạc tại 148 Giảng Võ, P.Giảng Võ, Quận Ba Đình, Hà Nội đây có thể coi là tuyến đường đẹp nhất của Hà Nội, thuận tiện cho việc di chuyển tới các quận nội thành, nơi tập trung cư dân đông, sầm uất bậc nhất. Xem thêm chi tiết tại

49. Vinhomes Giảng Võ   |   Fri Jun 09, 2017 @ 05:17AM

Dự án chung cư Vinhomes Giảng Võ được tọa lạc tại 148 Giảng Võ, P.Giảng Võ, Quận Ba Đình, Hà Nội đây có thể coi là tuyến đường đẹp nhất của Hà Nội, thuận tiện cho việc di chuyển tới các quận nội thành, nơi tập trung cư dân đông, sầm uất bậc nhất. Xem thêm chi tiết tại

50. vinhomesgallery  |  my website   |   Tue Jun 13, 2017 @ 05:22AM

Chung cư Gallery Giảng Võ là tổ hợp các công trình trung tâm thương mại, căn hộ cao cấp, căn hộ khách sạn. Dự án là sự hợp tác giữa tập đoàn VinGroup và ông lớn trong ngành bất động sản Tân Hoàng Minh Group.
Chi tiết xem thêm : <a href=""></a>

Previous 1 3
powered by Doodlekit™ Free Website Builder