If you are in the northern states, are you feeling that winter doldrum hit? If so, indulge yourself by staying inside, drinking a hot cup of joe and catching up on some great reads from around the web. Have any other favorites? Let us know in the comments!
Happy Friday, everyone!
SEOChat on Content Marketing and SEO by @leeodden
Lee Odden shares his prep notes from a recent #seochat, with links to lots of great resources.
My Social Media Checklist by @ardath421
Ever struggle to figure out which shiny new social media tools you should use and networks you should join? Ardath Albee shares her fantastic list of questions for evaluating your options.
Should Your Content Be Behind Forms? Debate between @dmscott & @mvolpe of @HubSpot
To require registration or to not require registration: that is always the question for marketers. Listen to this lively debate between David Meerman Scott and Mike Volpe and then check out all the thoughts of those who weighed in via comments.
How and When to Use Content in the B2B Sales Process via @MarketingSherpa
Ardath Albee, Kirsten McElgunn (Director of Product Marketing for Western Union Business Solutions), and Michelle Levy (Associate Vice President of Marketing at ECI Telecom) weigh in with some great tips.
SEO Mistakes That Just Make You Look Dumb - by @lisabarone
Lots of people think SEO is hard. It can be, but in this article, Lisa Barone gives you 7 easy-to-implement tactics to get you started ... and keep you from looking like an SEO dunce.
Motivating Buyers: A Social Media Blind Spot - by @richbecker
This post reviews the 10 buyer types in an attempt to help B2B marketeres identify their potential buyers and optimize messaging to reach them.
How Teenagers Would Reinvent Facebook - by @markwschaefer & friends
Leave it to Mark Schaefer to incorporate a class of teens into his blog. This post includes a vast array of great ideas for improving Facebook and the usual excellent community feedback in the comments section.
Content Marketing: How Short and Sweet Converts to Sticky Content - by @globalcopywrite
Sarah Micthell shares some content that has stuck with her. What does everything have in common? They're short and punchy.
Mobile Marketing: 56 MUST HAVE Facts - by @heidicohen
If you like stats and mobile, check out these good finds from Heidi Cohen.