Hope you all had a great week and - more importantly - wish you all a great weekend.
Behave! (Or, not.)
5 Things You Need To Blog Every Month - by @scottgould
One of the biggest fears people have when they are considering blogging is, "But, what will I write about?" This post from Scott Gould gives you a quick recipe that will definitely get you started on the right foot.
6 Areas of Your Business That Should Be Listening - by @Ambercadabra
Social listening isn't just for marketing anymore. Read this list by Amber Naslund for an overview of how each department in your business can (and should!) be in the social listening game ... and WHY.
From Community Management to Command Centers - by @briansolis
As someone who believes wholeheartedly in the power of community, I loved reading this post from Brian Solis. In it, he talks about how brands (BIG brands) are elevating the community management role to be an integral part of their business. He covers two prominent cases - Gatorade and Dell - and gives some insight into just how serious they take community. Good stuff.
How To Stay Healthy While Hustlin’ A Startup - by @lisabarone
The Savvy Sisters work with a lot of start-ups, so we thought we should share this post about start-up survival tactics from Lisa Barone. I know I have more than one client who really (really!) ought to read this. You know who you are!
You and Meme: Why Memes Matter - by Amos Yeo on @pennolson
Want to really get hip on the Web? Get your own meme. All the really cool kids are doing it. And it's not just for fun and frivolity anymore. Some brands are finding that one good meme can make a huge impact on brand awareness and even business. Check it, and get your meme on!
Monday Marketing Term: Content Mapping Strategy - by @ConnectdMarkter
We talk a lot about content strategy here at Savvy. This brief post by Matt West does a great job of breaking down the basics into a definition that can help you get that A-ha moment you've been looking for.
Why Do (Well-Intentioned) B2B Demand Generation Efforts Fail? by @abneedles
Adam Needles lays out three reasons demand gen efforts get off track -- and what marketers can do about it.
How To Launch a Killer Content Marketing Campaign In A Few Months by @michelelinn via @Junta42
Our own Michele Linn -- Content Development Director of the Content Marketing Institute -- has written a must-read case study explaining how Eloqua has embraced content marketing with great success.
Measure the Value Prospects Assign to Your Marketing Content by @ardath421
Ardath Albee shares seven ways you can measure response to your content.