Savvy Speaks: How Do You Use LinkedIn?

Savvy Speaks: How Do You Use LinkedIn?
Savvy Sisters - Wed Feb 02, 2011 @ 07:00AM
Comments: 8

Recently, we've been looking at how businesses use social media for marketing. This week the Savvy Sisters reveal their secrets for using LinkedIn.




Whenever you create a blog post, white paper, eBook, video, etc., post a summary and link to it within the relevant LinkedIn groups and within your profile. This helps your content spread farther. To Kate's point, coordinating efforts across your site, Twitter, and LinkedIn will give you the highest return.



When you post a LinkedIn update, it gets sent out to your contacts automatically, so it is a great way to point your network to articles, blogs, product announcements and the like.

From a "mass marketing" perspective, Twitter is still the best place to get a lot of followers and attract a lot of eyeballs with a quick Tweet. However, LinkedIn should be a smaller network with higher quality, albeit fewer, contacts. Using both outlets together is the best idea.



I have to admit that, personally, I'm not currently using LinkedIn to the fullest. There are only so many hours in a day, right? However, it's part of my New Year's resolution to get more proactive in the LinkedIn space and my playground of choice is the Answers section (located under "More" in the primary navigation).

The Answers section allows individuals and company representatives to answer questions relevant to their business. If you can make the time and have the inclination to generously share your knowledge and provide value to the LinkedIn community, you can quickly become an "expert" in your chosen field ... a title which comes with a certain amount of LinkedIn street cred.

Additionally, as is always the goal on social sites, you have the chance to meet and get to know new folks - just by being helpful and making their day. That's a win-win if I ever heard one.



Here's one LinkedIn tip that I really like from Pam O'Neal at BreakingPoint: Provide your employees with some standard verbiage that they can use in their LinkedIn profiles. While it's not mandatory, she found that it helped people complete their profiles more thoroughly - and their profiles more aptly descibe what the company does and how it can help.

Wendy Thomas


And now an opinion from the other side. I don't rely on LinkedIn and instead, as a freelance writer, put most of my efforts into Twitter and Facebook. 

If I need a source for an article, I'll query on HARO or Facebook. If I want to market a piece I'm on Twitter or my blog. I haven't ever looked for documentation sources on LinkedIn (quite frankly, I'm a little skeptical of LinkedIn and see it as a business person's 

However (and really that should be a capped HOWEVER) if you are looking to be published, you need to show that you are on multiple social network platforms. So as much as I don't rely on LinkedIn you can be sure I maintain an obligatory presence there. 



Like Jamie I admit my LinkedIn knowledge is probably not as advanced as it should be.  I do think LinkedIn is great way for small companies to get their name and faces out to potential customers.  I definitely check out companies when I hear about them on LinkedIn.  In this day and age anyone can have a super slick website with all kinds of detailed claims about how fantastic they are.  But having a LinkedIn company profile with only one employee (the founder and CEO) can let you know there might not be much behind that webpage but vision.

Conversely a small company that has encouraged their employees to not only build out their LinkedIn profiles but to connect with the company page can give you a very full picture of who they are and what they do.  Simply by browsing the previous employers of their current employees can tell you about a company.  Did 50% of the employees all come from the same place where the CEO used to be a manager?  That is the kind of detective work that didn't exist before LinkedIn.

Happy snooping!

How do YOU use LinkedIn -- or do you?

What's your favorite Social Media outlet and why?

Let us know!

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