Once again, we've scoured Twitter and the Web for thought-provoking, insightful musings and ideas. Here's some great reading to top off your week. Enjoy!
- The Savvy Sisters
I Heard What You Said. Now What Did You Mean?
Comprehensive article on how to communicate your unique value using differentiated messaging.
5 Lead nurturing tips to create relevant and engaging emails - by @brianjcarroll
Great tips from the master of lead generation, Brian Carroll.
Tips on how B2B marketers should leverage social media - by @Ambal
A compilation of insights from B2B experts: @ardath421, @rebelbrown, @brianjcarroll, @Patsiblogsquad, @B2B_Sales_Leads, @InboundMarketer, @VAZT
Address B2B Buyers' Gut Instinct - by @ardath421
How to overcome buyers' negative past experiences related to trying to solve their problem.
Twitter Experiments: Getting beyond the "now what?" - by @MktgExperiments
Answers the questions: Why is Twitter important? Can a tweet drive business objectives? What steps should organizations take to get real returns?
Measure the Impact of Blogger Outreach: 9 Key Metrics - by @MarketingSherpa
Practical ways that marketers can measure the value of reaching out to bloggers as part of the media plan.
Right #4 of Case Studies that Compel & Sell - Right Angle - by @casey_hibbard
How to make your stories interesting by picking the right angle.
My Top 10 Sources of Content Inspiration - by @ducttape
I gravitate towards John Jantsch because of his practical ideas, and his latest post is no different. I learned about some new tools to use when I need to brainstorm on content creation.
What is Your Unique Buying Proposition? - by @newtbarrett
A new way to look at how you differentiate yourself: consider a customer-centric unique buying proposition instead of the more common company-focused unique selling proposition.
Web Leads - Pounce, Pause, Nurture or Wait? - by @damphoux
Get seven perspectives on how B2B marketers would handle a web lead that came on the heels of the initial contact - not all agree!
Top 10 Reasons Why Your Content Marketing Strategy Fails - by @ConversationAge
A handy checklist of things to remember when developing your content marketing strategy.