Savvy Speaks: Marketing Principles that Never Go Out of Style

Savvy Speaks: Marketing Principles that Never Go Out of Style
The Savvy Sisters - Wed Jan 05, 2011 @ 03:30AM
Comments: 8

If there's one thing you can count of in the world of marketing, it's that there's always something shiny and new to chase down. In fact, you're not alone if you feel like your head's spinning with all the new tactics and strategies you need to get your mind around. So take a deep breath and get the whirlwind under control by getting back to these tried-and-true basics. After all, there's no sense adding bells and whistles if you don't have a firm foundation in place.

 

Kate

Kate

Go where your customer is. Of course, that changes over time, but if your customers aren't into the latest social media craze, don't bother spending a great deal of time and resources trying to figure out Twitter, FaceBook and the rest.

One of the most overlooked parts of a marketing plan is the "where" strategy. Where are your customers getting industry info? Where do they go for trusted advice? Where do they go when they are ready to make a decision? Make sure you get in front of them in those places, and forget the latest fad.

Heather

Heather

I began my career as a customer service trainer for  a small local HMO/PPO.  I was always dumbfounded to hear our executives talk about "what our customers care about" or "why our customers buy us".  I think very few companies are truly in touch with the day to day pains and successes of their customers in interacting with them.  My advice to any Chief Executive (CEO, CMO, CIO, CFO) of any organization, go sit in the breakroom and eat lunch with the minimum wage staff that answers your customer service number and they will open you eyes to how your company is viewed by its customers.

Michele

Michele

Understand your audience.  I know that some of my Savvy Sisters are saying the same thing, but there is nothing important than this.  Your audience and their needs should be the heart of everything you do:
  • What your content covers: Be diligent about focusing on the questions your audeince has.
  • What words you use: This is not only important for you content but also for SEO and digital optimization.
  • Where you promote your content: Spend your time talking to your audience where they are looking.

Wendy Thomas

Wendy

Form human connections. A sincere comment on the family, flowers sent for an auspicious occasion, bringing cookies to a meeting. Recognizing that people, real people are behind all the work being done will make you much more valuable than the other person who electronically does it all. 

A little bit of appreciation and recognition will take you far. 
 

Stephanie

Stephanie

Know Your Audience. Unless you understand your prospects' and customers' challenges, goals, and information needs and preferences, you're wasting your time creating content and campaigns. Invest in research that uncovers these details and develop buyer personas that will strategically guide you every step of the way. It's the first step in connecting with prospective buyers.

Comments: 8

Comments

1. Bill Gadless  |  my website   |   Wed Jan 05, 2011 @ 12:51PM

Great stuff ladies. Let me add one that seems overly-fundamental. EXECUTE! How many conversations are had a year about great strategies and ideas.... planning the perfect marketing strategy? And how much of that do folks truly roll out? Obviously strategy and planning are important, but less planning and more DOING marketers! Pick a couple of tactics, create even a good enough plan, and get some stuff done. If the results aren't stellar, switch gears. But don't be paralyzed and stymied by over-analysis!

2. Wendy Thomas  |  my website   |   Thu Jan 06, 2011 @ 01:49AM

Great comment Bill. Sometimes its the fundamental stuff that is the most important.

Thanks for adding this insight to the list.

Wendy

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