Savvy Speaks: Holiday Gift Ideas for B2B Marketers

Savvy Speaks: Holiday Gift Ideas for B2B Marketers
Savvy Sisters @savvy_b2b - Wed Dec 22, 2010 @ 04:00AM
Comments: 6

Doing some last-minute shopping for the B2B marketer in your life? Or, maybe you've been a good little B2B marketer yourself and are looking for a little something-something to put in your own stocking? Either way, the Savvy Sisters have some gift suggestions that will make any B2B marketer smile a happy holidays smile.

Thanks again for a great year. It's been an absolute pleasure "talking shop" with  you each week. We're signing off to enjoy the holidays with our families, but look forward to seeing you on the other side in 2011. It promises to be another great year and we're glad to know we'll be spending it in your good company.

All the best!

 

Heather

Heather

 I really enjoyed Flip the Funnel by Joseph Jaffe.  It is a unique look at using your customers as a referral source, as brand advocates and for case studies.

If your B2B marketer is short on free time to read but wants to stay up on the latest trends I also recommend a subscription to Fast Company magazine.  I get at least one "ah ha" moment each month!

Michele

Michele

One of my favorite things I did this year was attend the MarketingProfs B2B forum. Great event AND I was able to meet most of my Savvy Sisters in person for the first time.
 

As a fun gift, you could give the gift of a conference to your favorite B2B marketers.  I’m especially excited about Content Marketing World in Cleveland this September (disclosure: I work for the Content Marketing Institute, which is hosting the event). But, there are a ton of good events coming up in 2011. Here’s a good list to get started.

 

Jamie

Jamie

I'm recommending the new book from Ann Handley and C.C. Chapman - Content Rules. I got my own copy through an Amazon pre-order, and it felt a little like an early Christmas gift when it arrived in its smiley box.

Though I haven't had much time for reading this month, I have already devoured the first five chapters of Content Rules. As promised, it's a more tactical resource than most other content marketing books out there. What Handley and Chapman have created is a sort of "playbook." The writing is personable and entertaining and the information is easy to consume and digest.

I'll have a more thorough review for 2011, but - for now - just know that this is worth the price of admission and should be on the shelf of every marketer who dares utter the word "content."

Stephanie

Stephanie

Buy yourself -- or your favorite marketer -- subscriptions to MarketingProfs and MarketingSherpa. With MarketingProfs, you get access to a treasure trove of practical articles, case studies, reports, and live and on-demand online marketing seminars. As they say, the marketers who make up its 360,000+ member base can't be wrong! Add MarketingSherpa and you get in-depth research, case studies, and best practices based on the company's research into what does and doesn't work in all aspects of marketing. Not convinced? Check out the testimonials from marketers who can't live without MarketingSherpa.

Join the conversation!

What are your gift suggestions, or what would you like to find in your holiday packages this year?

Comments: 6

Comments

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A subscription to Fast company has been on my list this year. I guess i will do it Jan ! Thanks for reminding!

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