Savvy Toolkit: How to Create Buyer Personas

Savvy Toolkit: How to Create Buyer Personas
Savvy Sisters @savvy_b2b - Tue Dec 14, 2010 @ 03:15AM
Comments: 13

Any B2B marketer worth his or her salt knows that you can't make a connection with your audience unless you know who you're trying to reach. And that understanding often starts with the development of buyer personas.

According to Adelle Revella, who has been using buyer personas to market technology products for more than 20 years, a buyer persona is:

"a short biography of the typical customer, not just a job description but a person description. The buyer persona profile gives you a chance to truly empathize with target buyers, to step out of your role as someone who wants to promote a product and see, through your buyers' eyes, the circumstances that drive their decision process."

It's easy to see why it's a valuable exercise to create buyer personas. But that doesn't mean the process for creating them is widely understood or intuitive. Here are some resources to get you started:

Comments: 13


1. daniel   |   Fri Mar 14, 2014 @ 08:07AM

Creating a persona is more difficult than you'd think, because it takes lots of time to research your customers

2. mada  |  my website   |   Wed Mar 19, 2014 @ 10:41AM

If yoiu have a small business, all you have to do is ask them!

3. jennifer  |  my website   |   Wed Mar 26, 2014 @ 05:29AM

Targeting is crucial. You can lose a lot of business if you don't have a targeted marketing strategy. Knowing your audience is very important.

4. ancuta   |   Wed Mar 26, 2014 @ 08:12AM

The real challenge isn't to create personas, but to find the best way to approach each one.
<a href="">ancuta</a>

5. ana  |  my website   |   Fri Mar 28, 2014 @ 05:42AM

When you try to do something you must targeting your audience because if you don't do that you don't know which are the important people for your case.

6. star   |   Thu Apr 10, 2014 @ 09:40AM

this is somehow correct, but you forgot that creating a persona for your buyers needs lots of research before everything else, which means lots of time

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