It's Friday again! Hooray! Time to wrap up the "official" work week and cruise the best of the B2B blog posts.
The Savvy Sisters
7 Ways You're Screwing Up Relationship Marketing - by @ittybiz via @copyblogger
The always entertaining and BS-free Naomi Dunford of IttyBiz tells it like it is and reminds us that "Relationship" marketing is still ... um ... MARKETING.
How a Law Firm Becomes Worth Talking About - by @sernovitz
Read this for inspiration on making "boring" service provider marketing materials worth noticing.
The Truth About Blog and Twitter Content Syndication - by @dmscott
Thinking of starting a blog to get some exposure for your company? You may want to read this brief post and then check out the free ebook from Newstex.
Soft offers with relevance and value will generate leads
Why the most effective lead generator in B2B marketing is the offer of information -- provided it meets the criteria spelled out here.
New Sherpa Research: 2,638 B2B Marketers and Buyers Reveal Lead Gen Strategies That Work
Marketing Sherpa released its Marketing Benchmark Report for 2009 - 2010. You can download a free 16-page excerpt of the report. Always useful info!
Create these 10 Media Channels for Your Content Marketing Strategy - by @juntajoe
The title of the article speaks for itself, and the ideas are presented in both text and PowerPoint.
9 Hidden Benefits of Blogging - by @ducttape
John Jantsch muses on the reasons he considers his blog his "single greatest business asset."
How To Increase Your Profits Without Selling
Leveraging the law of reciprocity to generate more leads and keep customers satisfied.