As the holiday season ramps up and the year winds down, we find ourselves running out of time more than usual. Friends and family arrive for planned or impromptu visits (five of the six Savvy Sisters managed an in-person dinner this week - such a treat!), and our heads are jingle-jangling with shopping lists and entertaining plans.
Still, we can't quite tear ourselves away from our blogs. So, here's this week's list of our favorite posts from around the B2B blogosphere. Hope you enjoy them as much as we did!
I loved this take on how business is like philosophy. The author, James of Men with Pens, explains how there is no one right answer and how playing strictly by the rules can cause you to fail.
This excellent post by Marcus Sheridan takes one of the all-time greatest battles-of-the-brands and condenses it into a bite-sized (pun intended) case study that contains 7 nuggets of branding and product development gold.
Detailed overview of how to set-up and manage a business Twitter account with multiple authors.
The Appearance of Impropriety - by Seth Godin
It's always fun to include one of Seth's short but powerful posts. This one is a warning about keeping your nose clean ... even when it already was. Every business faces critics and muck rakers at some point - better to have all the answers before they get there.
The title says it all. See how companies are putting content marketing into play with great results.
Step-by-step instructions on how to match the way you sell to the way your prospects and customers buy.
Ardath Albee suggests ways that organizations can set themselves apart from the market leaders.
Lee Odden provides much-needed advice to content strategists, creators and marketers.