Savvy Week in Review - Dec 10th

Savvy Week in Review - Dec 10th
Savvy Sisters @savvy_b2b - Fri Dec 10, 2010 @ 12:30AM
Comments: 24

As the holiday season ramps up and the year winds down, we find ourselves running out of time more than usual. Friends and family arrive for planned or impromptu visits (five of the six Savvy Sisters managed an in-person dinner this week - such a treat!), and our heads are jingle-jangling with shopping lists and entertaining plans.

Still, we can't quite tear ourselves away from our blogs. So, here's this week's list of our favorite posts from around the B2B blogosphere. Hope you enjoy them as much as we did!

The Savvy Sister

Are You Barely Passing with Your Business Philosophy - by @menwithpens

I loved this take on how business is like philosophy. The author, James of Men with Pens, explains how there is no one right answer and how playing strictly by the rules can cause you to fail.

7 Reasons Why McDonald's Crushes Burker King Year After Year - by @TheSalesLion

This excellent post by Marcus Sheridan takes one of the all-time greatest battles-of-the-brands and condenses it into a bite-sized (pun intended) case study that contains 7 nuggets of branding and product development gold.

How to Manage an Enterprise Twitter Presence: Avatars, Account Structure, and Basic Response Methodology - by @thebrandbuilder

Detailed overview of how to set-up and manage a business Twitter account with multiple authors.

The Appearance of Impropriety - by Seth Godin

It's always fun to include one of Seth's short but powerful posts. This one is a warning about keeping your nose clean ... even when it already was. Every business faces critics and muck rakers at some point - better to have all the answers before they get there.

Content Marketing in Action: 13 Examples To Get You Inspired via @junta42

The title says it all. See how companies are putting content marketing into play with great results.

A Fresh Perspective on Aligning the B2B Buying and Selling Processes by @bobapollo

Step-by-step instructions on how to match the way you sell to the way your prospects and customers buy.

Are You Letting the Competition Drive Your Marketing? by @ardath421

Ardath Albee suggests ways that organizations can set themselves apart from the market leaders.

SEO Strategies for Content Marketers by @leeodden

Lee Odden provides much-needed advice to content strategists, creators and marketers.

Comments: 24

Comments

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