It's hard to believe we're in the last month of the year. The time feels as though it's flying by. Similarly, it can sometimes feel as if it's hard to grasp hold of all the inspirational ideas and thought-provoking conversations going round the web. We've pulled together a few of our favorites from this past week. Enjoy!
The Five Elements of a Perfect Blog Post - by @markwschaefer
This isn't another post about how to write the perfect headline and use numbered lists. This goes beyond that tactical advice to the heart and soul of your perfect blog post. Emphasis on "your." As always - be sure to read the comments for more delicious ideas and tips.
5 Things SMB Business Owners Must Do in 2011 or Die - by @lisabarone
Think local. Think search. Then read this post and get yourself ready for 2011.
"[Fewer] Followers" is the New "More Followers" - by @socialmouths
Is social a numbers game, or is it about making real connections with people who really "get" you and will become paying customers. Unique perspective on how to approach social.
How Social Media is Transforming the B2B Buying Experience by @TonyZambito via @customerthink
Tony Zambito of Goal Centric spells out six ways that B2B buyers are using social media to make their purchasing decisions.
Confessions Of A B2B Marketer by @brennermichael
Michael Brenner, Director of Online and Social Media Marketing for SAP, walks us through the evolution of B2B marketing and offers his thoughts on where we're headed.
B2B Lead Nurturing and Social Media by @ardath421
Ardath Albee challenges marketers to reconsider their view of where social media fits in the marketing mix.
B2B Social Media: How Cisco Gets It Right Worldwide by @merylkevans via @MarketingProfs
Find out how Cisco wisely uses social media to engage with audiences at five touchpoints. (Be sure to click through to Meryl's original post for lots of behind-the-scenes detail about Cisco's social-media strategy.)
Startup Messaging and Market Frame of Reference - by @aprildunford
When you're trying to develop messaging around a brand in a new market, it's critical that you give prospects a frame of reference for understanding the value you deliver.