This week our favorite posts discuss lead nurturing, positioning, and, of course, social media.
The Savvy Sisters
Use an "Exclusive" Mindset for B2B Nurturing - by @ardath421
How giving your prospects a feeling of privilege makes a lasting impression - and can pull people forward in their consideration to buy from your company.
Positioning: May the 'Abilities' Rest in Peace - by @rebelbrown
How marketers can communicate value in a way that's more relevant and compelling to the customer.
The State of PR Marketing and Communications - You Are the Future - by @briansolis
In this lengthy piece, Brian gets into the meat of the question "Is PR dead?" This one will take you a while to read through, but it's worth it - provides an insightful glimpse into a very possible future.
23 Essential Elements of Sharable Blog Posts - by @chrisbrogan
I will openly admit that I'm a Chris Brogan junkie, but even if you're not (yet), this post is chock full of great advice for anyone considering a blog as part of their marketing mix. A quick, easy read, it'll give you the basic tenets of creating sharable blogs in a format that will make you want to ... um ... share.
Required: A Custom Facebook URL for Your Brand Name - by @danschawbel
You may think facebook should be a part of your marketing mix ... or not. Either way, you should know that at midnight EST this Saturday, facebook opens the gates on a land-grab for custom URLS.
Five Reasons Why Content Strategy Comes Before Social Media - by @juntajoe
Please, please, PLEASE read this. If you're even considering social media the tiniest bit, you need to understand this concept before you go out there and make a fool of yourself.
The 100 Most Creative People in Business - by @fastcompany (via @corpidealist)
Don't you want to be on this list? Check it out and be inspired.
Making Millions via Twitter - @DellOutlet Surpasses $2Million in Sales - by @mashable
Still pooh-poohing twitter? Someone's getting it right and making a pretty penny.