Happy Friday everyone! If you are like everyone at Savvy who has had a whirlwind of a week, you could use a few minutes of down time. Find a quiet spot, enjoy a cup of Joe and enjoy some of our favorite reads from the week.
10 Reasons to Blog Even if Nobody Reads It - by @markwschaefer
LOVED this post with 10 solid reasons why a business blog can do your bottom line good, even if you feel like you're writing for an audience of none.
B2B Social Media Resources - by @chrisbrogan
Chris Brogan shares his go-to list of B2B social media case studies, but don't stop there. Scan the comments for additional links and resources.
How to do Twitter in 15 Minutes a Day - by @treypennington
Quick, down-and-dirty game plan for getting started with Twitter.
3 Free PR Resources You Should be Using - by @shellykramer
Social is helping traditional PR evolve in new directions. In this post Shelly Kramer shares some of the best digital tools available to spread the word about your business.
Content Marketing Matters: What's Your Brand Personality - by @patsiblogsquad
Does your brand have a personality like a duck, a gecko, or a pink bunny? Should it? Interesting thought-starters in this post about the importance of emotion and narrative in content marketing.
4 Internet Marketing Trends for 2011 - by @designdamage
Eric Tsai maps out four trends which he backs up with some interesting data from sources like Pew Internet and Harris Interactive.
How to Keep Vs. Sales Alive and Thriving - by @ardath421
Wondering how to improve lead quality? Check out this list from Ardath Albee about the sales vs. marketing mentality that may be holding you back.
Developing Rules So They Can Be Properly Broken - by @robert_rose
How can you not like a post where marketers can learn a lesson from Jon Stewart? A great read from Robert Rose (and, I happen to catch the same interview with Jon Stewart - a great listen!)
Mobile is Not a 'One-Off' - by @marketingprofs
Thinking about your mobile strategy? Read this post from Ann Handley with some good stats and examples.