I ran across this eBook recently and it is an fantastic resource if your marketing organization is doing a self review of its practices. Kathryn's points are so spot on I found myself associating each of the 7 diseases with past clients and employers.
My persona favorite is #3 Sleep Apendea which is characterized by not distinguishing between prospect roles or stage in the buying process. I literally laughed out loud at "Passion for your product or service that is untamed by pity for the reader"
The very best kind of eBook - both informative and actionable.
For more on what makes a great eBook stay tuned for Savvy Speaks tomorrow and next Wednesday.