All Hallow's Eve is nearly here. Are you ready to get scary and spooked? Time to set aside all our worldly pursuits and slide on over into the realm of the unreal and fantastic.
BUT - before you don your costume and pull down your mask - here's a few last bites of B2B reality to tide you over until Monday morning.
Go out, get ghoulish, and have a fabulous Halloween.
Signing off to go stir our cauldrons, the Savvy Sisters say, "BOO!"
Should You Stop Blogging, Too? by @jonathanfields
In response to Jim Kukral's announcement that, after 9 years, he's quitting his blog, Jonathan Fields asks some pointed questions about the value and purpose of your blog. Have you got the answers?
Are B2B Marketing Managers Wimps? Project Open Kimono, Part 6 by @dougkessler
Doug Kessler of Velocity Partners shares the results of an unscientific survey. You'll be surprised to see what the majority of respondents listed as the hardest part of B2B marketing.
Maximizing Optimization Opportunities: 3 Simple Visitor Types - by @mktgexperiments
Great reminder, this one. You've got three types of visitors - the people who always buy, the people who never buy, and the maybes. Your job is to make it easy for the maybes to say "yes." Do you know how to do that?