Lots of great B2B goodness and inspiration across the web this week! So, while you soak up the fall, enjoy these great reads!
Using a Thought Leadership Council to Serve Up Great Content - by Jennifer Watson via @junta42
Jennifer Watson serves up a fantastic idea in a fun-to-digest way.
Solicit Sales Feedback Marketers Can Use by @ardath421
A great set of questions to help marketers uncover the information they need to develop solid strategies.
The Seven Phases of the Buyer Experience Journey - by @TonyZambito
Tony Zambito of Goal Centric lays out the stages that B2B marketers must understand to connect with prospects and customers.
Focus Experts' Guide: Sales and Marketing Pipeline and Funnel Models - via @funnelholic
Think there's only one version of the sales funnel? Then you need to check out this collection of thought-provoking alternatives on the classic. (Registration is required, but it's worth it.)
Connecting to Meaningful Content - by @kathleenschaub
Think your content is well organized online? Probably not from the perspective of prospects and customers. Kathleen Schaub shines a light on this common shortcoming in the B2B world.
Putting in the Hours - by @chrisbrogan
Feeling overwhelmed with everything there is to do? Chris Brogan reminds us to make smart use of our time, focusing on the things we need to do to get to get further to our goals.
Q&A: Doug Kessler on the B2B Marketing Manifesto - via @econsultancy
Here's a great interview with Doug Kessler on the state of B2B marketing.
Build a Content Map to be Your Creation Guide for your Blog and More - by @treypennington
(Video) Pamela Slim, Author or Escape from Cubicle Nation, talks with Trey about how to match content to each stage of your sales funnel.
This Just Tested - What is the Optimal Layout for a Product Page? - by Austin McCraw on @MktgExperiments
You've got to give your products the best shot and presentation counts. This before-and-after provides key tips on how to make your product shine.
Is Amateur Hour Over for B2B Marketers? - by @jontusmedia
Many B2B companies are stepping up the production quality of their content - both text-based and multi-media. Is it time for the hobbyist, in-house marketers to hand their cameras over to professionals?