Emerging Challenges for B2B Marketers

Emerging Challenges for B2B Marketers
Heather Rubesch - Mon Oct 18, 2010 @ 09:19AM
Comments: 12

This week's Marketing Sherpa Chart of the Week deals with increasing challenges for B2B marketers in 2010 over 2009. The top issues included:

1) Greater difficulty getting quality leads

2) Generating volume of leads

3) Longer Sales Cycle










What do you think? Is this your top three?

Would you maybe add a struggle with social media ROI or maybe an internal struggle with sales regarding follow through as your biggest challenges?

Sound off and let us know what is bothering you.

Comments: 12


1. Kate Headen Waddell   |   Wed Oct 20, 2010 @ 08:07AM

Thanks for sharing the graph - aren't these always the top three for marketers? At least the top two seem to be perennials. Sometimes the lean times make us hone our messages to make them more relevant, and that can help close a higher percentage of sales from a smaller volume of leads. "Laser" vs. "buckshot" so to speak.

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