Savvy Week in Review - Oct 15

Savvy Week in Review - Oct 15
The Savvy Sisters - Fri Oct 15, 2010 @ 04:00AM
Comments: 2

How can the leaves already be turning?! If like us you feel as though the days are whipping by, sit back, relax, and soak in these great reads. We promise they're worth your time!

 

 

 

Are You Defining Now or the Future? by @ardath421
Think your sales and marketing teams are in lockstep? Before you say yes, read this post by Ardath Albee about the importance of coming together to establish content marketing plans.

Should we stop marketing to the CIO? by @Ckochster 
For B2B marketers who wonder about all the fuss around cloud computing, Chris Koch paints a picture of how it will change your role -- dramatically.

Research: Social Media at Work by @CYNC_marketing
Wondering how IT decision makers and other tech marketers are using social media? Download this free research from UBM TechWeb. (Registration required)

Four B2B Marketing Engines to Fire Up Right Now by @robleavitt via @MarketingProfsRob Leavitt explains how B2B firms can rev up their efforts and ensure business success.

4 Web project problems content strategy can solve by Meghan Casey
if you have worked on a website, I bet you have experienced some (or all) of these issues that Meghan Casey outlines. Check out her solutions.

Newer is Not Always Better in B2B by @vannmorris via @MLTcreative
Vann Morris reminds marketers that you need to build off of what customers alaready know about you to get thier attention.

How to Defend your 2011 Marketing Budget by @jonmiller2 via @toprank
Ah, planning season has arrived. Here are some good tips from Jon Miller on how to get the optimal marketing budget.

New Research Describes the Most Effective Ways to Market with Content by Cheryl Goldberg
In case you missed these, here are links to three recent studies on content marketing.

How to Get Stickier - by Heath Brothers
Creating your elevator pitch is a stressful and time-consuming project. How do you condense an entire business down into a two-minute speech? Watch these before-and-after videos to get some pointers.

FUN ALERT! An Irresistable Old Spice Parody - thanks to @markwschaefer for making our Friday!
It has Grover. Need I say more?

Marketing Metrics 101 for B2B Startups - by @aprildunford
With a clear infographic and detailed outline of considerations, this post is one for the bulletin board.

Beware B2Bs - Video is Coming! - by @jontusmedia
Get the word direct from the next generation of consumers/marketers/buyers. Then go get yourself an HD video camera and a YouTube account.

Comments: 2

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