Savvy Week in Review, June 5

Savvy Week in Review, June 5
Savvy Sisters @savvy_b2b - Fri Jun 05, 2009 @ 03:17AM
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Wow! We found lots of inspiration across the blogosphere this week. If you're looking for a great way to end your week - or start your weekend - check out these posts. We're sure you won't be disappointed.lightrays

Have a great weekend!

- The Savvy Sisters

Your Press Release has a Long Tail in New Media - by @ConversationAge
Ideas to get you started thinking about how you write and present your press release not just so that it's consumed, but to be used and built upon.

How to Lose 10 - 50% of Sales - the Dangers of Bad Email Practices - by @sernovitz
Andy Sernovitz explains what can happen if your unsubscribe isn't up to par.

SEO to PPC - Who Prefers What? - from @oneupweb
Results from a survey on who prefers natural search to paid search results.

Narrow is the New Wide for B2B Marketing Content - by @ardath421
Why shorter, targeted content might be better for nurturing leads in a complex buying process.

Positioning that Works
- by @rebelbrown
Great pointers on how to create strategies and positioning - and the stories that support them.

10 Reasons Why Visitors Do Not See Calls to Action on Your Site
- by @BWelford
How to identify barriers that might be preventing people from making it to your site - or from taking action once they arrive.

9 Ways People Respond to Your Content Online
- via @UpbeatNow
Want to influence your audience in a positive way? Then consider these key points before you post your next online content.


Guiding Prospects from Success Stories to Lead Forms

Great idea about using case studies to become lead generators.

Journalism 101: 16 Things You Learn In J-School via @journalistics

Jeremy Porter discusses how you can improve PR content by following 16 of the tried and true principles of journalism he learned while in Journalism school.


Top Ten Social Media Books
- by @roncallari

Ron Callari, society and trends writer, offers up his suggestions for your summer reading list, most of which are downloadable to your Kindle.

How to Bulletproof Your Copy - by @writerdad via @copyblogger
5 audiences to keep in mind when crafting articles, landing pages and other content.

Audience or Community - by @chrisbrogran
Great insights how communities are different from audiences.

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