Savvy Week in Review - Oct 8

Savvy Week in Review - Oct 8
Jamie Lee Wallace - Fri Oct 08, 2010 @ 02:52AM
Comments: 17

Another whirlwind week gone by, and here we are at Friday again.

In case you're not attending a local fair, going apple picking, or starting to shop for Halloween costumes, here's this week's batch of favorite posts for your perusal. Plenty of interesting tid bits to enjoy with a mug of mulled cider and maybe even one of those deliciously decadent cider donuts.

Have a great weekend. We'll see you on the other side!




Cross-Promoting B2B Content: Project Open Kimono Part 4 - by @dougkessler
Wondering if you should point readers/listeners/viewers to other content in your latest eBook, podcast, webinar, etc.? Doug Kessler of Velocity Partners shares real-world numbers that illustrate how it pays to do just that.

3 Winning Tactics For B2B Conversion Optimization - by @chiefmartec
Scott Brinker of ion interactive explains three ways to connect with people in the B2B buying process and minimize their risk.

B2B Content Marketing in the Age of TMI - by @ardath421
Ardath Albee lays out five points B2B marketers need to address in their content in order to rise above all the noise.

Chief Marketing Technologist: Finding the Right Person to Connect Powerful Tools with Effective Campaigns - by @marketingsherpa
This post from MarketingSherpa lays out a great argument for why marketing companies need someone who focuses on marketing technology.

Internet Marketing: Landing Page Optimization for Beginners - via @mktgexperiments
Nice list of questions to keep in mind about your vistor's website experience to improve conversions.

Are Content Strategists the Next Corporate Rock Stars? - by @markfidelman
Check out the presentation from Mark Fieldman that shows what content strategists can learn from the Rolling Stones.

The 80/20 Rule of Corporate Content - by @juntajoe

As someone who is often inspired with marketing ideas when reading to my daughter, I couldn't help but appreciate the lessons Joe Pulizzi shares in one of his latest posts.

Do-it-yourself SEO - by @globalcopywrite
SEO is often made out to be some kind of mysterious science, but there are a number of simple things you can do to improve your rankings.

4 Insights from the World's Biggest Business Conference - by @rohitbhargava
As Rohit described them, "These ideas were at the intersection of living your life and being successful at business." Good stuff.


Comments: 17


1. Doug Kessler – B2B Velocity  |  my website   |   Fri Oct 08, 2010 @ 05:44AM

Another great round-up. Thanks for the Open Kimono link -- we're really enjoying doing this.

Loved Ardath's TMI post and Junta's 80/20 rule, too. Checking out the others now.

Thanks for making my weekly trawl easier!

2. Jamie Lee Wallace  |  my website   |   Fri Oct 08, 2010 @ 10:36AM

Glad to oblige, Doug. Hope you get some R&R in there, too! :)

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