It's Friday? Again? Don't get me wrong. I'm glad (always up for a weekend), but how the heck did it get here so fast?
This week's wrap-up includes some great pieces on lead generation, copywriting, content marketing, and - of course - social media.
Take a few minutes out of your Friday to peruse the posts. No need to feel guilty for indulging ... call it "market research."
Happy Friday! See you on Monday!
Are You Making this Classic Marketing Mistake? - by @diannahuff via @NetLine_Corp
If you fall back on industry buzzwords and insider jargon, your prospects and customers have to work overtime to make their way through your copy. Dianna shares 3 ways to avoid this pitfall.
Are You Prepared for Blogging's Dark Side? - by @lisabarone
We are big proponents of blogging here at Savvy, but - as Lisa Barone says - it's not all "rainbows and sunshine." Read on to learn about the pitfalls and how to sidestep them.
Nuture Leads - Feature Customers on Webinars - by @casey_hibbard
Want to breathe life into your case studies and make them a powerful lead gen tool? Check out these ideas from Casey Hibbard, author of Stories That Sell.
What Does it Take to Have a Relationship Online? - by @treypennington
In this post, Trey gives it to you straight about why people "like" you on Facebook and what that does and doesn't mean for your marketing.
Is Your Company Creating a Social Media Ghost Town? - by @lauraclick via @markwschaefer
Social ghost towns - they're all over the Web, dusty pockets of tumbleweed-infested silence where the customer's voice echoes across the lonely canyon. These are not good for business. Are you falling into this trap?