This weekend we walked in a parade in support of our current Governor who is up for re-election.
At the end of the parade the Governor came over, thanked us all and posed for photos with those who participated. It's always the same, the leader does the front public work and has the presence seen by all while it is the organizers behind the scenes – not noticed by the public - who are the ones responsible for literally getting the show on the road.
It's the same for any successful team. You need the people who will be out front – making the first impressions and initiating that all important networking - and then you need the people who work the back end of the effort, doing the tech support, the scheduling, and the data collection. They used to be called grunts but in the world of politics where it is recognized that no one will get elected without the work of these important helpers, they are conferred with the titles of Secretaries and Directors.
Running a blog is not much different. If it is your blog, then you are out there as the face. You need to attend events, write the posts, present the seminars, and do the networking. You need to be the politician of your team.
That's right, to be an effective blogger, you need to hone your political skills. And that means recognizing when your time could be better spent doing something else.
Being a successful blogger necessitates that you have a support team, people who will do the work of maintaining your website, monitoring your blog, and alerting you to problems while you are busy writing the posts, and generally getting the message out there. Just like a politician, you need a team that's got your back.
For an effective powerful message to be delivered, you are going to need support so that YOU have the time to make that delivery.
As a journalist, I've covered many political events in New Hampshire. I've been in the Press pit watching while stages are set, microphones are tested, water bottles are opened and left in a hidden spot. The term “drone” comes to mind as workers constantly flit across stages adjusting posters, checking lights.
Forget that it takes a village to raise a child, have you seen the entourages that accompany a high level politician? Obama had a fleet of people making sure everything went well, that everything was perfect. All Obama had to do was walk out on stage and deliver his message.
Now maybe your blog isn't at the level of a presidential campaign. Maybe you're just starting or maybe you're somewhat established. It doesn't' matter, at some point you're going to have to get a support team. Search for those who will take care of the details so that you can perform and then reward them well for their invaluable work.
After all, if you're busy cleaning up after the horses in a parade, no one is every going to see you as the leader you are.
About the Author:
A features writer, interviewer, and columnist, Wendy Thomas has been published in national magazines, newspapers, e-zines, and blogs.
Her current project is to blog about life living with 6 kids and a flock of chickens.