Here you go -- the posts that caught our attention this week. Hopefully you'll find them as thought-provoking and -- in one case -- entertaining as we did. Enjoy!
Do Your Case Studies Have SEO Value? - by @profwriter189 (via @boulderlogic)
Barbara Krasner offers practical tips to help readers find your case studies and success stories.
Why You Are Unpopular Online: Six Ways to Doom Your Community-Building Efforts - by @MackCollier (via @MarketingProfs)
Six reasons why many online communities never materialize, and what you can do to improve your own efforts to build online communities.
5 Ways to Make Your Speech Stick
Five tips to make your speech create a buzz that lingers even when you have left the speaking platform.
Lead Nurturing is Walking the Buying Path with Your Customers - by @brianjcarroll
Brian Carroll outlines the basic steps to help you get started down the path of lead nurturing success.
Customer Reference Programs: Time to Embrace Social Media/Web 2.0 - by @lauraramos
Three ideas on how customer reference managers can use social media to enhance their programs.
More marketing for less: Think inside the box - by @markwschaefer
Old school reminders about marketing basics you might be missing in the age of innovation.
New Rules of Social Media Books Coming Soon - by @dmscott
David Meerman Scott, author of many books including The New Rules of Marketing & PR is working with other authors to create a series of "New Rules" books on a number of social media related topics. Can't wait to check them out!
Enlightened Stupid Marketer - by @jackiehuba
Just for fun and oh - such fun it is. You know these people ... let's just hope you're not one of them!
Content Marketing for Small Businesses - by @juntajoe
Quick 2-part podcast outlining the basics on content marketing - what is it and how do you do it?